Airtel, a key telecom service provider in India, has announced a collaboration with Microsoft to offer calling services on Microsoft Teams through integration with Airtel IQ, providing greater connectivity for businesses across India. The partnership aims to enable firms to connect with customers using fixed-line internet connections, enhancing flexibility and productivity in their operations, as noted by Abhishek Biswal, Airtel IQ’s Business Head.
The joint service, Airtel IQ for Microsoft Teams, is said to be easily deployable, requiring minimal provisioning and management, which Airtel suggests could significantly reduce infrastructure costs as it doesn’t rely on additional hardware while assuring high reliability and support for enterprises.
Microsoft’s Shruti Bhatia, Country Head of Modern Work and Surface in India and South Asia, expressed the need for providing tools that support the evolving hybrid workplace, aiming to make hybrid work more seamless for individuals. The collaboration is intended to improve productivity, collaboration, and efficiency in India’s workforce, moving towards transforming the future of work.
Additionally, Airtel Xstream Play, the video streaming service by Bharti Airtel, has surpassed 5 million paid subscribers and is looking forward to reaching 20 million subscribers. Adarsh Nair, CEO of Airtel Digital, mentioned that Airtel Xstream Play is swiftly becoming a popular aggregator app, seeking further partnerships with OTT platforms to expand its reach and offer bundled services to a broader audience.
The aim is to leverage the growing trend of consumer demand for convenient access to digital content and combined services.
