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Amazon product reviews will get some ‘help’ from AI

Generative AI is gradually making its presence felt in various domains, including individual and organizational use. According to CNBC, Amazon is planning to employ generative AI for summarizing product reviews on its platform.

Although still in the testing phase, Amazon has confirmed its investment in generative AI across all its businesses. While the exact AI model being utilized, such as ChatGPT or others, remains undisclosed, the aim is to provide concise summaries of customer-written product reviews.

These summaries will highlight the positive and negative aspects of a particular product based on customer feedback. Amazon plans to include a disclaimer indicating that the summaries are AI-generated from customer reviews. This feature is expected to streamline the review reading process for potential customers, allowing them to grasp the overall sentiment without delving into numerous individual reviews.

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