The 15-model selection of the next-generation iPhone has been the subject of numerous rumours. It was stated earlier this month that the iPhone 15 Ultra would experience the largest single-generational price increase in iPhone history. According to a recent Naver story, Apple may now change its pricing and marketing tactics for the iPhone 15 series.
The iPhone 14 and 14 Plus, Apple’s current non-Pro iPhone 14, have not fared well in terms of sales. This is as a result of the company’s departure from its customary plan to provide the whole iPhone 14 lineup the same specifications, albeit with a few minor variations. While the Pro variants of the iPhone 14 were significantly upgraded, the non-Pro devices kept their basic features from their predecessor.
The Cupertino-based tech giant had quite different expectations for the sales of the iPhone 14, and according to the most recent report, it is currently re-evaluating its objectives for 2023. The corporation might think about designing the iPhone 15 assortment with various users in mind.
Three possible techniques that Apple might use are highlighted in the Naver research. The brand may, for example, lessen the distinctions between non-Pro and Pro versions. This is consistent with earlier rumours that Dynamic Island would be included with every iPhone 15 model. The second possibility is that Apple might think about charging less for the iPhone 15 Plus than it does for the current-generation device.
The difference between the Plus and Pro versions will be widened by the corporation. The iPhone 14 Plus now costs $899 and has the same specifications as the iPhone 13, while the iPhone 14 Pro costs $1,099. This begs the question of why someone would pick a device that hasn’t undergone any fresh upgrades.
The final tactic Apple might use is to differentiate the iPhone 15 Plus from the Pro version. The company might provide various features and materials. The corporation would expand the differences between the Pro and non-Pro versions as well as the Pro and the Max variation, according to reputable analyst Ming-Chi Kuo in a previous report. Apple appears to be aiming for stable sales of all iPhone models in 2019 with the new strategy.
