It Voice: Apple is making their ties stronger with the fashion world by hiring top figures into the company’s network as well.
The big gala show of Apple Inc. is just a day to go and the iPhone maker has sent invitation to top fashion editors and bloggers for the show. This kind of invitation hints that the company is planning to uncover a smartwatch at the annual event too.
Apple and the fashion world are going to share a closer tie very soon as the company is foraying strongly into the market of wearable technology. If the smartwatch is actually revealed, it will be the first biggest offer from Tim Cook after he stole the show from late Steve Jobs. Reuters has been informed by several fashion media editors that they received invitations for the first time at an Apple product launch event. They are pretty confident that a wristwatch is in the wings on the big day.
Lea Goldman, features and special projects director for Marie Claire magazine, said, “I assume it’s because they are unveiling a wearable. This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.” Apple didn’t prefer to comment on the speculations. The iPhone maker hinted at the fashion press in the past. The company has been opting to host a separate event in New York where editors will meet the team and a review will be done of the products, as told by two fashion editors. Last month the company hosted a “first-of-its-kind event” at an Apple store in New York. They exhibited fashion and retail apps to a group of style editors.
Apple is quite serious about getting the who’s who of the industry involved in their network. Apple has already hired some big names from the fashion industry into their team like Patrick Pruniaux, former vice president of Tag Heuer’s global sales and retail; Angela Ahrendts, former chief executive of Burberry Inc., and former Yves Saint Laurent CEO Paul Deneve joined as vice president of special projects.
Technology companies always face a challenge to create fashionable products. Editors are planning to monitor Tuesday’s event closely. Lauren Indvik, editor in chief for Fashionista and another first-time invitee, said, “It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers.”
