Owing to fierce competition from arch-rival Samsung and a plethora of other home grown manufacturers, Apple Inc has now had a change of heart for consumers here in India. After offering buyback schemes on iPhones and iPads, the company is now trying to do the same thing with its MacBooks. Existing MacBook users can now exchange their old MacBooks for new ones.
Under the new scheme, customers can get up to Rs 40,000 off for a MacBook that is less than two years old and up to Rs 30,000 for a two-three years old MacBook. Meanwhile, a MacBook that is up to four years old can be replaced for a buyback of up to Rs 25,000. At the same time, Apple is also offering buyback schemes for laptops from other brands.
It must be noted that earlier Apple Inc is also offering its new users in India a trial period of two-weeks to experience the iPhone 5s, iPhone 5c or any other model for that matter. Users can now return the device within two weeks in case they don’t like it! The offer is valid on all iPhone models, but available only through Apple premium reseller stores. The refund will be made through RTGS/cheques within three working days of the return of the device (with all accessories and box without any damage, scratches or tempering). Further, the company will charge Rs 1000 as re-stocking fee. Credit card charges to be applied separately.
Earlier, Apple relaunched the 8GB version of the iPhone 4 in India at around Rs 15,000 through buyback and EMI schemes. This is over Rs 10,000 lower compared with its old retail price of Rs 26,500. The smartphone giant had stopped production of the iPhone 4 in last August-September to give a sales push to the iPhone 5C, however, owing to a more or less dud performance of the same, Apple was forced into rethinking its strategy, primarily stemming from the the 8GB iPhone 4 was among the top three selling models in India and helped Apple compete with Samsung here.
Source: EFY Times
