boAt, India’s #1 and the world’s second-largest audio and wearables brand, has raised the bar once again in the audio wearables segment with the introduction of Nirvana Ivy TWS, a ground-breaking product priced at just INR 2,999. Designed to redefine the audio experience, Nirvana Ivy is packed with advanced features, including first-in-class 360° Spatial Audio with Dynamic Head Tracking, which together create an immersive, lifelike sound environment. The industry-leading 50dB Hybrid Active Noise Cancellation (ANC) ensures that listeners enjoy pristine sound quality, complemented by boAt’s Signature Sound delivered through 11mm dynamic drivers.
Audio That Transforms the Way You Experience Sound
Nirvana Ivy introduces boAt 360° Spatial Audio, a cutting-edge feature that uses advanced algorithms to create a 360-degree sound experience, making audio feel as though it’s surrounding you. Paired with Dynamic Head Tracking, this innovation adjusts sound direction based on real-time head movements, enhancing the listening experience for music lovers, movie enthusiasts, and gamers alike. The 50dB Hybrid ANC further elevates the audio experience by blocking out external noise, allowing users to fully immerse themselves in rich, powerful sound.
boAt Hearable App Support
Nirvana Ivy introduces boAt 360° Spatial Audio, a cutting-edge feature developed in collaboration with Ceva, BES Technic, and ST Micro. It uses advanced algorithms to create a 360-degree sound experience, making audio feel as though it’s surrounding you. Paired with Dynamic Head Tracking, powered by Ceva and ST Micro, this innovation adjusts sound direction based on real-time head movements, enhancing the listening experience for music lovers, movie enthusiasts, and gamers alike. The 50dB Hybrid ANC further enhances the listening experience by effectively blocking out external noise, allowing users to fully immerse themselves in deep, powerful sound—tested across various noise levels in the Indian environment.
Seamless Connectivity for a Perfect Work-Play Balance
Nirvana Ivy ensures flawless connectivity with Multi-Point Connectivity, enabling users to switch effortlessly between multiple devices. In-Ear Detection provides intelligent playback control, pausing and resuming audio as the earbuds are removed or worn. Customizable Preset EQs offer personalized sound profiles for optimal audio quality, while ENC powered by AI delivers crystal-clear voice calls by eliminating background noise. Ambient Mode enhances user awareness by amplifying external sounds, ensuring safety and convenience without removing the earbuds.
Optimized Performance for Gamers on the Move.
Additionally, Personalized Audio powered by Mimi Hearing Technologies customizes the sound to match the user’s unique hearing profile, ensuring an optimal listening experience. Google Fast Pair support allows for quick pairing, battery percentage indication, and easy location of the earbuds using the “Ring your buds” feature.
Power That Keeps You Going
The Nirvana Ivy offers an impressive 50-hour total playtime, keeping you connected without interruption. Each earbud provides up to 11 hours of playtime with ANC off, Signature Sound, and Spatial Audio at 60% volume (AAC), and a total of 50 hours with the charging case. With ANC on, you can still enjoy up to 7 hours on each bud, totalling over 30 hours with the case. The ASAP Charge feature delivers 240 minutes of playtime with just a 10-minute charge, ensuring quick power-ups when you need them. Whether ANC is on or off, Nirvana Ivy’s battery life guarantees a full day of uninterrupted entertainment.
Availability:
With its blend of premium features and advanced technology, Nirvana Ivy is set to revolutionize the TWS segment, offering unparalleled value at an accessible price point. Available in three premium colours Gunmetal Black, Gunmetal White, Quartz Cyan, the boAt Nirvana Ivy TWS is now available on www.boat-lifestyle.com , Flipkart and Amazon for just INR 2,999, and also at Reliance Digital, Croma, and Vijay Sales. The product will be available on 4th September, 2024.
On the launch Sameer Mehta, Co-founder and CEO of boAt, quoted, Sameer Mehta, Co-founder and CEO of boAt, stated, “At boAt, innovation is our driving force, and we’re proud to be ahead of the curve. With the launch of Nirvana Ivy TWS, we’re democratizing technology by delivering next-gen features like 360° Spatial Audio, Dynamic Head Tracking, and industry-leading ANC to everyone, at an unbeatable price. This is more than just a product—it’s a sound revolution, proving that the future of audio is here, and it’s accessible to all”.
About Imagine Marketing Limited:
Headquartered in India, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio Wearables brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund, Malabar Investments and Fireside Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru.
