- Brunch Labs features the visionary founders of Bertelsmann backed portfolio companies
- The 4 episodes with Licious, Eruditis, Shiprocket and Pepperfry offer personal experiences, valuable lessons, and insights into the dynamic startup ecosystem
Bertelsmann India Investments (BII), the strategic investment arm of German conglomerate Bertelsmann, is thrilled to announce thelaunch of a captivating video series Brunch Labs. The series is hosted by Pankaj Makkar, MD of the firm. It features the visionary founders of Bertelsmann backed portfolio companies sharing their learnings, experiences, and various growth hacks. In these conversations, the trailblazing entrepreneurs from Licious, Pepperfry, Shiprocket, and Eruditus share their remarkable journeys. They also provide insights into the pivotal moments that defined their success.
Over the course of a decade, Bertelsmann India Investments (BII) has cultivated relationships with entrepreneurs in India. With the launch of this series, BII aims to facilitate the sharing of knowledge, foster a vibrant startup community, and highlight the dynamic connection between startup founders and their investors.
The 360-degree campaign for the series immerses participants in spicy anecdotes and witty conversation, providing inspiration for founders and the audience. This series offers valuable insights into the human aspect of the startup realm, providing a relatable view of the investment journey, company cultures, and the principles that drive success.
Adding to this, Pankaj Makkar, MD Bertelsmann India Investments expressed his excitement for the series and said, “We strongly believe in the transformative potential of scalable businesses fueled by the power of collaboration and community. Through the launch of Brunch Labs video series, we aim to share our core values with our audiences, emphasizing our commitment to fostering a collaborative ecosystem. This initiative is a clear reflection of our ideologies and represents what we truly believe in: empowering entrepreneurs and creating lasting impact through the strength of partnerships.”
Rohit Sood, Partner Bertelsmann India Investments said “In today’s ultra-competitive startup world, founders need all the right resources and insights to succeed. Brunch Labs is a great addition to the ecosystem, humanizing the startup journey. It’s about the founders sharing their ups and downs, the sweat and tears, and the power of resilience and collaboration. It’s our bid to create an invaluable resource to anyone in their entrepreneurial journey. We hope this series helps to sustain innovation and foster thriving relationships.”
In these episodes, founders discuss achieving unicorn status to reach significant milestones and securing game-changing investments, these founders discuss the extraordinary milestones that shaped their paths. Below are synopsis from each episode:
- Abhay Hanjura, Founder of Licious, shares the untold story of revolutionizing India’s meat industry. This episode not only highlights Licious’ mission is to provide fresh, quality meat but also educates the viewers about how they successfully revolutionized the meat industry. The proud partnership with Bertelsmann is highlighted as crucial for success.
- Ashwin Damera, Co-Founder of Eruditus, highlights the transformative journey of the EdTech startup. The episode explores team building, problem-solving, and prioritizing metrics, while shedding light on the future of EdTech entrepreneurship and the significance of choosing the right investors.
- Saahil Goel, Co-Founder & CEO of Shiprocket, dives deep into Shiprocket’s history and its evolution in collaboration with BII. Explore how Shiprocket aims to provide resources for budding entrepreneurs and bridge the gaps in the post-purchase experience.
- Ambareesh Murty and Ashish Shah, Co-founders of Pepperfry, talk about their journey from a humble lifestyle business to a thriving furniture empire. They emphasize the importance of profitability in the competitive furniture industry and highlight Bertelsmann’s invaluable support. And how with determination, they have become industry leaders, firmly establishing their reign as furniture kings.
Brunch Labs promises to be an engaging and insightful series that will inspire aspiring entrepreneurs, industry professionals, and startup enthusiasts. Viewers can expect a delectable mix of personal experiences, valuable lessons, and a glimpse into the dynamic startup ecosystem.
