Canon today announced the RF28-70mm F2.8 IS STM, a new RF mount lens for the EOS R mirrorless camera system that will take imaging possibilities into a new dimension. As a bright f/2.8 constant aperture standard zoom lens, the RF28-70mm F2.8 IS STM opens accessibility to more users, being Canon’s first non-professional-grade lens of its kind.
Redefining Versatility
A constant aperture zoom lens is one of the most versatile types of lenses available. With its bright f/2.8 maximum aperture and compact, lightweight portability, the RF28-70mm F2.8 IS STM offers even more versatility. Users can freeze their precious moments in low light and achieve dreamy shallow focus (bokeh) effects, regardless if they are shooting glittery urban scenes at the 28mm wide end or taking close-up beauty shots at 70mm. When paired with APS-C cameras, it transforms into a standard zoom ideal for daily scenes, products, and portraits, with a full-frame equivalent effective focal range of 44.8mm to 112mm.
The versatility is boosted with powerful built-in Optical Image Stabilizer, which helps users achieve sharp, steady images even when using shutter speeds up to 5.5 stops slower on cameras with no In- Body Image Stabilizer (In-Body IS) like the EOS R8, and up to 7.5 stops slower on cameras that do, like the EOS R6 Mark II. Movie Digital IS during video shooting is also supported, allowing users to record smooth, steady handheld footage even without a tripod or gimbal.
While the combination of a bright constant aperture with zoom capabilities is usually associated with larger professional-grade lenses, the RF28-70mm F2.8 IS STM dispels that notion. At approximately 9.22cm long when fully retracted and weighing approximately 495g, it is smaller and 45% lighter than its closest professional-grade counterpart (RF24-70mm f/2.8L IS USM), making it travel friendly. Despite not being an L-series lens, the RF28-70mm F2.8 IS STM boasts weather-sealing 1 , the same level of durability and shock resistance, and an excellent image quality that far exceeds that of a kit lens, thanks to Canon’s advanced optical design technology.
About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment, and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,775 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2022 (ended December 31, 2022) totalled $30.31 billion (at an exchange rate of ¥133=U.S. $1). Visit the Canon Inc. website at: global. canon
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with merchandise warehousing facilities at 4 location and employs 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zones, and BIS Lounges.
Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India – which comprises of 349+ Camera collection points, 15 Camera repair centres, 320+ Printer repair centres, 183 Copier, Scanner and 120 Large Format Printer Sales & Service dealers. (Updated as of July 2024) In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, and Surveillance cameras catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.
