Canon India is aggressively targeting the students to push its home inkjet printers range and has launched nine PIXMA inkjet printers, as it targets 30 percent market share in 2014.
The new line up includes PIXMA Ink Efficient E400 & E560, Business AIO PIXMA MX 477 & MX 537, Photo AIO PIXMA MG 5570, Compact Single Function PIXMA iP 2870, Business A3+ Single Function PIXMA iX6770 & iX6870 & Photo A3+ Single Function PIXMA iP 8770.
With an aim to enhance appeal of inkjet printers for students, Canon also rolled out a brand new marketing campaign titled ‘Super Student’ to build thrust for its new PIXMA range of printers.
Alok Bharadwaj, Executive Vice President, Canon India said, “Today students are comfortable using smart devices including cloud and Wifi printing. The print volume will be as low as 99 paisa per print. They are designed specifically for students enabling them to unleash their creativity with bundled applications and Creative Park Premium access”.
Apart from students some of the printers are meant for business users, CAD users and professional photographers. For home users with basic printing needs, they will find the ideal combination of print performance and affordability with the new PIXMA iP2870.
Additionally, Company will be investing Rs 120 crores in advertising and promotions in 2014 including spends on inkjet printers.
