Brand: Dell Technologies
Spokesperson: Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies India
“In this age of connectivity, where the internet has become an integral part of our daily existence, protecting our online privacy is paramount. As a country progressing rapidly towards a digital future, we need to respect and understand the significance of preserving the privacy and security of our personal data.
At Dell Technologies, we realize the importance of privacy in driving progress in the digital era. As we navigate the digital landscape, Dell Technologies remains committed to empowering individuals and businesses with the tools and knowledge to ensure their online privacy remains inviolate. Our mission is to provide industry leading solutions and spread awareness to not only enhance digital experience for businesses and individuals, but also, fortify everybody’s online privacy. Together, we can create a safer and more secure digital world for ourselves and future generations.”
Brand: Veeam Software
Spokesperson: Mr Sandeep Bhambure, Managing Director and Vice President -India & SAARC, Veeam Software
With another Cybersecurity Awareness Month upon us, it’s a timely reminder of how important ongoing education and upskilling in the sector is – across all levels. We’ve seen several major cybersecurity incidents make waves across APJ, such as the Latitude and MOVEit data breaches, fueling ongoing conversations around how data is stored. The conversation is shifting from how a hack happened, to how organisations are protecting data, particularly how they are storing it. Data breaches are not only a threat towards reputation, attackers can also encrypt data, making it unrecoverable. Businesses should no longer think “if we get hacked” but rather, “when we get hacked, what is our recovery plan?”. By ensuring data recoverability, businesses can ensure business continuity in the case of a cyberattack.
Veeam’s 2023 Ransomware Trends Report revealed an overall increase in cybersecurity investment from organisations across Asia Pacific, with cyber prevention and backup budgets increasing by 5.4% and 5.6% respectively. For organisations to fully benefit from this increased investment, it is essential that they maintain strong communication across teams within the business, such as between IT and senior management. This ensures there is a clear and consistent cyber strategy in place with a business continuity plan to ensure efficient recovery in the case of an attack.
IT leaders need to prepare their businesses for any attack. Finding the right backup solution and storing data smartly are precautions that businesses should take in addition to ongoing education and upskilling of employees on how to evaluate new technologies. Regularly maintaining the security of users, networks and data can reduce the chances of getting hacked and minimise data recovery time in the case of a breach.”
Brand: Mastercard
Spokesperson: Mr. Joy Sekhri, Vice President Cyber & Intelligence Solutions, South Asia, Mastercard
Cybersecurity and data privacy are of paramount importance for every organization in today’s digital landscape. Protecting sensitive information, both customer and internal, is not just a legal requirement but a fundamental trust-building measure. Data breaches and cyberattacks can result in severe financial losses, damage to reputation, and legal consequences. Moreover, safeguarding data is crucial to maintain the trust of customers and business partners. Ensuring robust cybersecurity measures not only guards against data breaches but also preserves the integrity and confidentiality of an organization’s operations.
In FY23, the total amount of fraud in the digital payment category was INR 276 crore in India. Investing now can save millions. Encryption, multi-factor authentication, frequent security audits, and extensive employee training programmes to raise cybersecurity awareness are essential for preventing data breaches. Working together with cybersecurity specialists, remaining up to date on new threats, and following industry best practices are also crucial. 51% of organizations are planning to increase security investments as a result of a breach, including incident response (IR) planning and testing, employee training, and threat detection and response tools, according to an IBM study.
Mastercard recognizes the significant and growing impact of data breaches on corporations, both in terms of financial losses and reputational damage. We place a strong emphasis on cybersecurity and data protection as a core part of the business strategy. Through our products such as Ethoca, Ekata and RiskRecon, we have taken a significant step towards addressing any security breaches swiftly and effectively to make the business ecosystem safer. Our holistic approach reflects a steadfast commitment to cybersecurity, ensuring safety and trust of customers in an ever-evolving digital landscape.
