Dell India reinforced its investment in retail expansion plans with the opening of its 200th Dell Exclusive Store in Mayur Vihar, New Delhi and interestingly, the company has launched 50 stores in last two months.
Strategically located on Mayur Vihar Phase 1, New Delhi, the store, as is characteristic of Dell Exclusive Stores around the country, offers the entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals. The exclusive Dell store is the company’s concerted efforts towards enhancing the overall purchase experience for consumers in India.
The opening of the 200th store will enhance Dell India’s retail presence and also places a renewed emphasis on the brand’s commitment to the Indian market, as it becomes increasingly accessible to a widening consumer base.
The combination of an aggressive market strategy, attractive pricing, variety of products and rapid retail expansion, including in Tier 2 and Tier 3 markets, has resulted in a robust brand strategy. This strategy is fashioned such that it creates engagement, education and an experiential purchase for the customer.
Manish Gupta, Director, Consumer & Small Business, Dell India said, “The in-store purchase experience is a crucial component in the endeavor to engage with our customers and to surround them with the Dell philosophy. The 200th Dell Exclusive Launch is another milestone in a journey that has seen us grow from 47 stores in April 2013 to 200 stores today.”
Apart from the Dell Exclusive Stores, Dell also has strong base through large format stores like Croma and Reliance Digital. A few thousand resellers spread across 700 towns and cities in India, contribute to its extensive retail network.
Dell also has an onsite service footprint of over 20,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.
