As the session for school and colleges going to start from next month, Dell India has launched its ‘Back to College’ campaign. Through this campaign, Dell aims to enable students to seamlessly merge their offline and online lives.
The campaign will commence from the June 14 to August 3 across social media platforms such as Twitter and Facebook.
To strengthen the outreach of the program, Dell will be connecting with the youth through its dynamic social media program titled “Learning meets doing – Hub” on its Facebook page and via its Twitter handle. This will be focused on empowering students with contemporary skills based on the latest trends that are influencing the youth like selfies, filmmaking and music.
P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India said, “In April 2014, Dell had launched its Back to School campaign with an aim to provide the technology support to school students to enable them to achieve more in studies and beyond. Back to College campaign is an extension of our focus on the student community, to establish a platform for them to acquire present-day skills and put them into application – to help them excel in the classroom and beyond.”
According to company’s press release, students will get a ‘Back to College Kit’ with exciting goodies worth up to Rs. 7498 free with their new Dell Inspiron laptop. The ‘Back to College’ kit includes a Levi’s Shopping voucher worth Rs. 1500/-, Sennheiser earphones worth Rs 999 and 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support) worth Rs. 4999
