Backed by Y Combinator, Accel, 3one4 Capital & other leading institutional investors, Breathe Well-being, through their clinically verified digital program help people prevent, manage and reverse Type 2 Diabetes.
India is the diabetes capital of the World with over 200M patients suffering from chronic lifestyle diseases such as Type 2 Diabetes, PCOD, Thyroid and Hypertension. The number of people at risk of such diseases is even greater and steadily on the rise owing to unhealthy habits, stressful jobs and sedentary lifestyles.
Breathe Well-being strongly believes that integrated steps are necessary to effectively manage lifestyle diseases as medications are not a long-term solution. The company’s vision is to help people live a life free of diabetes through their clinically proven Digital Therapeutic program. The program addresses 70 million diabetic people and assists them to manage/reverse their conditions, reduce their dependence on medication and lead healthier lives. With the help of Breathe Well-being’s team of experts and their program, the company aims to create a diabetes-free future for India.
Journey
Reversing chronic conditions, like diabetes, requires personalised lifestyle changes across diet, fitness, and mental wellness. Such changes are often daunting and patients lose motivation to sustain them. Having seen and managed these problems for their parents, the founders understand what it takes to help people build behavioural changes that address these chronic diseases and more importantly, what it takes to help patients sustain their health outcomes. This is how the idea of Breathe Well-being came to life. Rohan Verma and Aditya Kaicker are both 2nd-time founders and childhood friends and come with a decade of experience in the healthcare space.
How Does It Work?
- Breathe Well-being is a diverse group of members, including endocrinologists, diabetes specialists, engineers, designers, fitness coaches, and dieticians.
- The Breathe Well-being outcome-driven lifestyle program is based on a unique 4Cs approach: Community, Champions, Coaching and Curriculum.
- Once the Type 2 Diabetic patient enrols in the program, Breathe coach helps him/her transform into an athlete and starts the program at Level 1.
- During the program, as they reach the last level, they become a Champion, where he/she has successfully reversed diabetes and becomes a mentor in the program.
- The gamified program can be accessed via the Breathe mobile app which is available on the App Store and Play Store
- It has helped 50,000 members lose weight, reduce blood sugar and prevent health complications since its inception.
Latest Updates
- Proving the clinical efficacy of its Digital Therapeutics Program, Breathe is the only digital health tech company across Asia to have published clinical evidence in 3 journals; American Diabetes Association, European Society of Endocrinology, and the American Association of Clinical Endocrinology.
- Breathe is taking its promise of a diabetes-free life a notch higher with their “No Outcome, No Pay” – Diabetic patients end up paying only if they see a significant reduction in the HbA1c levels else the fees is refunded.
Business & Funding
- Recently, Breathe Well-being raised Rs 50 Crore in Pre-series B from 3One4 Capital, Accel and General Catalyst. The round also saw participation from FounderBank Capital and Supermorpheus.
- In Aug 2021, it raised $5.5M in Series A led by Accel, The round saw participation from marquee investors like General Catalyst (early investors in Livongo, $20B+ US-based digital therapeutic company, Airbnb & Stripe) and Scott Shleifer, Global MD, Tiger Global.
- The company has also provided ESOP buy back and exit to angels at 30X. The ESOPs have been vested at the same valuation of its Series A round.
- In May 2021, Breathe Well-being raised $1 million in Pre-Series A round led by 3one4 Capital.
- Funds raised to be used to scale up the tech platform, strengthen the coaching academy, and team expansion
- Since its inception, Breathe Well-being continues to achieve a 30% m-o-m growth rate and has seen a 30X increase in its membership base.
- Over the last few months, Breathe Well-being has been seeing significant traction both on the users and coaches side. To accommodate the rising interest in the program, we will be aggressively hiring not only for core operations but across the board. Currently Breathe Well-being has a waitlist of more than 2000 people.
Growth Plans
- The company is on a mission to help 10 million Indians over the next 5 years to reverse and manage Type 2 Diabetes while building a trusted and loved community for people with chronic conditions.
- The company is focusing on enhancing patient experience by scaling their technology platform, strengthening medical & coaching academy, community protocols and game design. In the long-term, we plan to extend our digital therapeutic offerings to other chronic conditions, such as hypertension, PCOS, gut disorders, etc., and establish Breathe Well-being as a leading global player in the market.
In the next 12-18 months,
1. We will deepen our current capability & team by investing & expanding team size by 3X- across technology, design, brand, growth, marketing, nutritionists, fitness trainers, coaches, doctors, and Analytics.
2. Our playbook of coaching and community allows us to expand into other metabolic disorders like PCOD and Hypertension within Indian households.
3. Diabetes is a global problem and given our efficacy is highest in the world-we will target countries with the largest Diabetes population by expanding globally as well.
