Dulux Superclean, an innovative product from the house of AkzoNobel, the world’s largest paints and coating company has been voted as the ‘Product of the Year 2014’ in the paints category. The consumer survey on product innovation, co- conducted by ‘Product of the Year’ and Nielsen is the largest survey in India. This year, the survey was undertaken with 18000 respondents across 23 cities.
On receiving this prestigious award for the ‘Product of the Year 2014’, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India, said “This is a significant recognition. In our company, product quality and innovation have always been at the forefront of our R&D efforts. Dulux Superclean is a testimonial endorsement of our continued endeavor towards providing unique and best-in-class products to consumers. This innovative paint scores highly on three key features – washability; superior stain protection and enhanced anti-fungal properties. The beading technology incorporated in this paint’s formulation, equips it to offer a very unique performance benefit – that of stain repellence.’
In its fifth year now, ‘Product of the Year’ is a prestigious global award that honors the best innovations in fast moving consumer goods and durables. It empowers customers to identify the best innovations among the latest introductions in the market, making it a credible, and unbiased system that helps consumers find the best products from a plethora that appear in the market each year.
