eBay, a global e-commerce leader connecting millions of buyers and sellers worldwide, participated in India’s largest gems and jewellery exhibition, India International Jewellery Show (IIJS) as an ‘e-commerce export partner‘. This show was organised by Gem & Jewellery Export Promotion Council (GJEPC), the apex body of gem & jewellery trade in India, in Mumbai from 4th to 8th August this year.
India International Jewellery Show (IIJS) witnessed the industry’s biggest gathering of domestic and international buyers, and serves as the primary platform for Indian jewellery manufacturers to network with retailers. As IIJS’s e-commerce export partner, eBay aims to enable participants to gain insight into product design and demand trends through its long-standing partnership with GJEPC. Last year, the e-commerce giant and the leading jewellery council signed an MoU agreement to spur the growth of jewellery e-commerce exports and to enable GJEPC members on eBay’s marketplace through support initiatives and insights on export opportunities.
Pavan Ponnappa, Head – Categories & Marketing (India – Cross Border Trade), said, “India’s gems and jewellery exports have witnessed strong year-on-year growth from key markets across the globe. We believe that exporters of this product category hold the ability to scale their business across international markets & currently we have thousands of Indian jewellery sellers on our platform, making this category one of our prime focus areas. To further give a boost, we are proud to partner with GJEPC as an e-commerce export partner in their IIJS event, a platform that has enabled exporters to showcase their products to visitors from across the world.”
Commenting on this partnership, Colin Shah, Chairman, GJEPC said, “The 38th edition of IIJS this year will witness 1700+ exhibitors and over 40,000 visitors from across the world, thereby providing an expansive platform to facilitate interaction between Indian manufacturers and retailers. Our partnership with eBay as an e-commerce export partner in this event will further solidify our mission to enable Indian jewellers to have easy access to international markets.”
Recently, eBay also announced the expansion of its authentication service to the fine jewellery category. With this service, shoppers can now browse and buy from a selection of new and pre-owned fine jewellery marked with an Authenticity Guarantee badge. Additionally, eBay’s key focus for this export category this year is three-pronged:
- Building buyer trust with 100% certified jewellery
- Improving transparency and visual experience of the buyer along with providing 100% trackable shipping services and free returns, and
- Continuing product expansion line expansion GEO diversification to service global demand
Currently, eBay’s marketplace has 1.6 billion live listings which are consistently in demand from 138 million buyers across 190 markets. In India, eBay’s vibrant marketplace has seen an influx of demand from emerging categories such as Gems, Jewellery and Watches; Home; Health and Beauty; Electronics, Business & Electricals; Clothing, Footwear, Accessories and Auto Parts & Collectibles.
