IT Voice: Can you provide an overview of Synology’s role in delivering IT solutions for the media and entertainment industry and its approach to fostering creativity?
Russell: Synology plays a pivotal role in the media and entertainment industry by offering comprehensive IT solutions centered around its network-attached storage (NAS) and data management technologies. Synology’s high-performance NAS devices serve as centralized hubs for storing and managing large volumes of media content, addressing the industry’s demanding storage requirements. These solutions promote creativity by facilitating efficient collaboration, workflow management, and real-time access to media assets. Additionally, Synology’s data protection and backup features, coupled with robust security measures, ensure the safety of valuable media files. Scalability and support for virtualization further enhance the flexibility of these solutions, empowering media professionals to focus on their creative endeavors with confidence and convenience.
Comprehensive Media File Storage Ownership
As media files get larger with advancements of technology, it’s essential to have reliable and scalable storage solutions. Synology offers Petabyte solutions that can handle even the largest media files. Our solutions include the high-density storage, which is built-in 60 bays and can expand up to 300 drives as needed, and the highly scalable storage that can accommodate up to 108 drives with the expansion unit. Both servers feature 10-25G network ports, significantly reducing data transfer times. We also offer intuitive and license-free data management portal–DiskStation Manager, which provide centralized data protection, management and backup solutions.
Revolutionized Editing Efficiency and Facilitate Seamless Collaboration
We provide the industries with high-speed online editing function backed by all-flash storage solutions and high-speed connectivity(10GbE, 25GbE or more). With Synology’s all-flash solution, the FS6400, companies can achieve a reading throughput of over 7,000 megabytes per second in a 10 GbE and SSD environment.
Media File Sharing at Unprecedented Speeds
Presto File Server that exceeds geographic boundaries, supported by Synology’s exclusive SITA technology, which provides 68x speed increment by overcoming the common problems such as high-latency, packet loss rate, and unstable connections when transferring files over long distances.
Robust Backup and Archiving: Guarding Against Threats
Data security is crucial within the data-centric media and entertainment industry. Solutions such as Secure SignIn and Security Advisor enable customers to protect their data easily. Synology’s backup and instant recovery software safeguard the valuable data and optimize storage efficiency, boosting creative workflows.
IT Voice: Could you elaborate on how Synology’s storage solutions cater specifically to content creators in the M&E sector, such as filmmakers, photographers, and musicians?
Russell: Synology’s storage solutions offer a meticulously designed and efficient ecosystem for content creators in the Media and Entertainment sector. From flexible storage options to collaborative tools and robust asset protection, Synology caters to their diverse needs. To begin with, Synology presents all-flash and petabyte storage solutions, adept at accommodating the substantial files inherent in creative work, ensuring seamless workflows and minimal disruptions. Furthermore, Synology equips creatives with collaborative instruments like Synology Drive, fostering real-time teamwork, while comprehensive file versioning and backup capabilities safeguard the integrity of projects. Synology’s capacity to facilitate media streaming, enforce stringent security measures, and adapt to evolving storage requirements positions it as an indispensable ally for creative professionals. In addition to these advantages, Synology enables remote access and supports customization through virtualization and containers, providing the flexibility to work from any location and run specialized software, ultimately empowering content creators to channel their energies into their artistic pursuits with ease and unwavering confidence.
IT Voice: Can you share examples of media companies or clients, both globally and in India, that have benefited from Synology’s solutions? What specific challenges did Synology help them overcome?
Russell: Synology’s solutions are trusted by media companies globally, such as BBC Media Action in the UK, RUN Studios in the US, to one of the biggest broadcast media in Korea, SBS. In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection.
IT Voice: What unique features does DiskStation Manager offer for managing and owning media files on a petabyte scale, and how does it contribute to the M&E workflow?
Russell: Scalable Petabyte Storage: DSM is designed to handle vast amounts of media content. It allows users to seamlessly scale their storage infrastructure, making it an ideal choice for the ever-growing demands of the Media and Entertainment industry. When it comes to data storage, managing petabytes (PB) is notably more convenient for managers than dealing with terabytes (TB). It allows system management within a single, unified data volume.
Efficient Media Indexing: DSM provides robust indexing and cataloging tools that enable users to organize and search media files with ease. This ensures that media professionals can quickly find the content they need, saving time and boosting productivity.
Data Protection and Backup: Synology NAS devices, powered by DSM, offer advanced data protection features, including snapshots, backup solutions, and the exclusive Synology Hybrid RAID (SHR) configurations. These features ensure the safeguarding of valuable media assets against data loss and facilitate easy asset restoration, a critical concern within the industry.
Collaboration and Sharing: DSM supports collaborative workflows and centralized management by providing secure access and sharing options. This is invaluable for teams working on media projects, allowing for seamless collaboration, even when team members are geographically dispersed.
In the Media and Entertainment industry, where managing and delivering large volumes of media content is a constant challenge, DSM’s features and capabilities provide a dynamic solution. It streamlines workflows, enhances collaboration, and ensures data security, contributing to the industry’s efficiency and creativity. With the power of DSM, media professionals can focus on what they do best—creating captivating content.
IT Voice: How do Synology’s all-flash storage solutions enhance editing efficiency and facilitate collaboration within the media production process?
Russell: Synology’s all-flash storage solutions empower media professionals by significantly boosting editing efficiency and facilitating collaboration within the media production process. With blazing fast read and write speeds, these systems ensure real-time responsiveness, allowing video editors, graphic designers, and sound engineers to work seamlessly with high-resolution media files. Simultaneous access by multiple team members is facilitated, reducing delays and fostering collaborative creativity. Render times are substantially shortened, quick file retrieval is enabled, and data redundancy options offer protection against potential hardware failures. Additionally, backup and versioning features ensure project integrity, while secure access controls and encryption safeguards content, promoting a safe and productive environment for creative professionals to craft high-quality media content efficiently.
IT Voice: Could you explain the key benefits of Presto File Servers for media file sharing in terms of speed and efficiency? Are there any notable use cases?
Russell: Presto File Server, our innovative solution, addresses two common data transfer challenges: remote access to company files and efficient external media file sharing. Powered by SITA technology, it conquers the hurdles posed by high latency and packet loss, ensuring rapid and secure transfers. Security is paramount. We offering two-factor verification for credentials, encryption during transfers, and SSL-secured connections between client devices and NAS. What sets Presto File Server apart is its cost-effectiveness. It employs a one-time purchase licensing model, allowing easy migration to other machines. We also offer a 30-day free trial for risk-free evaluation.
A compelling case study featuring BlueSky, a global film distribution company, illustrates Presto File Server’s practical benefits. They achieved high-speed, resumable transfers, and streamlined client management. With Presto Client’s user-friendly installation, partners required no additional training, making it a valuable asset for businesses facing similar challenges.
IT Voice: Synology mentions security solutions like Secure SignIn and Security Advisor. How do these features protect media assets and data integrity in the M&E industry?
Russell: The increasing frequency of cyberattacks, particularly ransomware, poses a critical threat to the media and entertainment industries, where valuable media files are at the core of their assets. Secure SignIn, with its robust two-factor authentication, ensures that user credentials remain uncompromised, offering essential data protection.
Synology’s Security Advisor serves as a vigilant guardian, consistently reminding and updating security settings to keep threats at bay. In an environment where safeguarding digital assets is paramount, these security measures play a pivotal role in defending against cyber threats and maintaining the integrity of valuable media files.
IT Voice: Can you delve into the specifics of Synology’s backup and archiving solutions for safeguarding media content against threats? How do these solutions contribute to data protection in the M&E sector?
Russell: Synology’s backup and archiving solutions tailored for the Media and Entertainment (M&E) sector offer robust protection for media content. With snapshot technology ensuring swift recovery from threats and data replication creating redundancy against cyberattacks, these tools are invaluable. Media professionals benefit from versioning and file history features that bolster data resilience, while data encryption addresses privacy concerns. Scheduled backups and data deduplication streamline the protective process. Together, Synology’s comprehensive solutions instill confidence in content creators, allowing them to focus on their creative work with peace of mind.
IT Voice: Synology collaborates with photography professionals and institutions in India. How does the company assist them in terms of storage, data ownership, and asset backups, and what is the impact on photography students?
Russell: Synology provides a comprehensive solution for photography professionals, encompassing storage, data management, and backup capabilities. A notable example of this is our successful partnership with Pixel Village. Leveraging our NAS system, photographers can seamlessly establish distinct storage volumes for both internal use and external sharing with students, streamlining data management significantly. This collaboration not only simplifies the process of managing digital assets but also educates students from an early age on the importance of secure data storage and management for a successful career.
IT Voice: In what ways does Synology plan to continue evolving and expanding its offerings for the media and entertainment industry to meet the changing needs and demands of content creators and media companies?
Russell: At Synology, we have exciting plans to introduce our High-Density series, the HD6500, towards the end of this year. The HD6500 is ideally suited for Bollywood and VFX studios due to its extensive file archiving and petabyte-scale storage capacity. Given the rapid advancement in 4K and 8K movie production, the need for high-capacity NAS solutions has become increasingly essential.
To provide a hands-on experience of our NAS solutions, we’ve established an experience center in Mumbai and collaborated with Pixel Village in Pune. Furthermore, we are in the process of setting up another experience center in Bangalore in the near future.
