Entropik Tech, a world leader in Emotion AI, announced that it has been named a winner at the 12th Annual Aegis Graham Bell Awards (AGBA) an initiative of Aegis School of Data Science, Cyber Security, and Telecom. The winning entry was in the Innovation in Retail for its offering, interactive shopper insights, which enables retail brands to test in-store experiences for emotion-driven consumer insights. The Jury of the 12th Aegis Graham Bell Awards along with Ministry of Electronics and Information Technology, Government of India; Skill India’ NIC (National Informatics Centre, office under the Ministry of Electronics and Information Technology) conferred the award to Entropik Tech.
Entropik Tech’s Interactive Shopper Research offering as a part of its Shopper Insights solution is a first-of-its-kind that enables retail brands to test in-store experiences for emotion-driven consumer insights. With the ongoing pandemic, this offering empowers retail organizations to understand their customers’ needs with features like virtual interactivity with consumers and 2D&3D Planogram testing.
On winning the award, Ranjan Kumar, Founder and CEO, Entropik Tech said, “We are delighted to receive this award for our Shopper Insights product that helps retail businesses test product packages and store layouts. A traditional store or modern trade; placement of product packages becomes very important as it has to deliver the right brand equity and be appealing to the consumers. Retail brands leverage our interactive virtual planogram design technology to design better store layouts and product arrangements in line with the evolving consumer behavior and preferences.”
Lava Kumar, Co-Founder and CPO, Entropik Tech said, “We are excited to be awarded the Best Innovative Product in the Retail AI category. With our cutting-edge Retail AI product, we could provide a 360-degree view into the consumer’s preference and purchasing decisions in a scalable way. Entropik’s Interactive Shopper platform helped brands understand at a detailed level what kind of products/packages the consumers liked. With our Retail Shopper AI, brands were able to design and put the right products out on the retail shelves, thereby increasing their top line and also ensure brand loyalty with increased customer satisfaction.”
Bhupesh Daheria, CEO of Aegis School of Data Science, Cyber Security and Telecommunication and Founder of AGBA commented, “The AI-enabled emotion recognition technology used in the innovation is one of its kind which sensitizes with human emotions and helps elevate the entire shopping experience. Such technology would not only boost the entire shopping experience for the consumer but also help brands to channelize their marketing strategies to align with the needs and demands. Best wishes to Entropik with this innovation.”
As a pure-play self-service SAAS platform, Entropik is enabling global brands to stay ahead of the curve in consumer research through its AI-first SaaS platform. These new features will further help Retail and CPG brands to improve their products and packaging by giving them aggregated responses from consumers in a self-service dashboard on a real-time basis. It will also help brands optimize their product and marketing spending and help them realign budgets.
