RANZ, established in 2011, are leading Premium quality IT accessories manufacturer and supplier in India. Envisioned 10 years ago by its MD Mr. Anjani Joriwal, the company was started with a vision to provide the best and exclusive range of computer products by maintaining quality so that the customers can get the best beyond market practice.
RANZ started its journey with just USB Cables, introducing attractive packaging first ever in India. Now, it is one of the well-recognized names in the computer industry serving its customers with over 300+ items that are categorized as computer cables, Computer Peripherals, Laptop Accessories, USB Products, Computer Accessories, CCTV Camera and Accessories, Networking Products, Switches & Splitter, Converters, and Toner Cartridge. Let’s hear more from the MD of Ranz Mr Anjani Joriwal to learn more about innovation, quality and upcoming products.
Envisioned 10 years ago by its MD Mr. Anjani Joriwal, the company was started with a vision to provide the best and exclusive range of computer products by maintaining quality, so that the customers can get the best beyond market practice.
RANZ started its journey with just USB Cables, introducing attractive packaging first ever in India. Now, it is one of the well-recognized names in the computer industry serving its customers with over 300+ items that are categorized as Computers Cables, Computer Peripherals, Laptop Accessories, USB Products, Computer Accessories, CCTV Camera and Accessories, Networking Products, Switches & Splitter, Converters, and Toner Cartridge
IT Voice: Could you please introduce yourself to our readers and tell us a bit about your role at Ranz?
Anjani Joriwal: Hello everyone, I’m Anjani Joriwal, the Director of Ranz. We founded Ranz in 2011 with a clear vision: to offer our partners high-quality products at affordable prices. Over the years, we’ve remained committed to this mission, ensuring that our offerings consistently meet the highest standards while remaining budget-friendly. I’m excited to share more about our journey and the innovative solutions we continue to bring to the market.
IT Voice: Could you share with us a bit about the current product lineup at Ranz?
Anjani Joriwal: At Ranz, we pride ourselves on staying at the forefront of technology. Currently, our product lineup includes a range of cutting-edge solutions to meet the latest tech trends. For example, with the surge in Type-C technology, we offer a variety of products such as Type-C docks and Type-C to HDMI adapters. Additionally, we provide essential security solutions for IP cameras, including POE switches, to ensure robust and reliable performance. Our goal is to keep innovating and delivering products that cater to the evolving needs of our customers.
IT Voice: Quality and performance are undoubtedly key considerations for consumers when choosing peripherals. How does Ranz ensure the quality and reliability of its products?
Anjani Joriwal: At Ranz, quality and performance are paramount in our product offerings. To ensure that our products meet the highest standards, we implement rigorous testing procedures for each item before it even reaches our inventory. This thorough testing process helps us maintain the reliability and excellence that our consumers expect. Additionally, we support our commitment to quality with our own dedicated service centre, providing comprehensive after-sales support to address any concerns or issues that may arise. Our goal is to deliver not only top-notch products but also exceptional service throughout the entire customer experience.
IT Voice: With the rapid pace of technological advancements, how does Ranz stay ahead of the curve in terms of innovation and product development?
Anjani Joriwal: At Ranz, staying ahead of the curve is crucial for us. We continuously monitor market trends and technological advancements to ensure we remain at the forefront of innovation. By keeping a close eye on emerging technologies and consumer needs, we can anticipate future product requirements and adapt our development strategies accordingly. This proactive approach allows us to introduce cutting-edge solutions that meet the evolving demands of our customers and maintain our position as a leader in the industry.
IT Voice: Looking ahead, are there any exciting developments or upcoming product releases that you can share with us?
Anjani Joriwal: Absolutely, we have some exciting developments on the horizon! In the coming week, we’re thrilled to be launching our new line of POE switches, designed to enhance the efficiency and reliability of your network setup. Stay tuned for these innovative additions to our product lineup!
IT Voice: Packaging of a product plays a significant role in consumer perception. How does Ranz make its packaging more attractive and appealing?
Anjani Joriwal: Packaging plays a crucial role in creating a positive first impression and enhancing the overall customer experience. At Ranz, we understand the importance of eye-catching and functional packaging. We focus on designing packaging that is not only visually appealing but also reflects the quality of our products. Our approach includes using high-quality materials, incorporating modern design elements, and ensuring that our packaging is both practical and stylish. We aim to make our products stand out on the shelf and provide a premium feel that aligns with our commitment to excellence. This attention to detail in packaging helps us delivers a memorable and satisfying experience to our customer’s right from the moment they receive our products.
