Harshit Mathur- Can you elaborate on the vision and mission of Supertron Electronics and how SOLITAIRE fits into this vision?
SOLITAIRE, the leading brand of Interactive Flat Panels & UC Products, owned by Supertron Electronics Private Limited (SEPL) – a company with over 30 years of experience in IT, AV, OA & Networking products. With an impressive sales turnover approximating USD 800 Mn, 34 branch offices, 17 satellite offices, 60 warehouses, 650+ skilled employees, and a presence in 28 states across India, we are committed to providing excellence in education and business collaboration. SEPL aims to build a robust & long-lasting technology company. We believe that a deliberate approach to all elements may lead us to the future we imagine. To achieve greatness, SEPL’s goal is to become India’s foremost technology company, earning unparalleled trust. We are dedicated to achieving this pinnacle, delivering excellence in technology solution and fostering unwavering confidence among our clientele. We strive to put the needs of our customers first at all the times. We always strive for excellence in everything that we do.
Brand SOLITAIRE is committed to deliver the best-in-class products and services. We understand the importance of after-sales support and have built a solid infrastructure to ensure your investment is well taken care of. Our PAN India resources ensure that we can serve your needs promptly, wherever you are located. For our valued business partners, we offer a range of tailored solutions. Whether you are involved in Large Projects, ICT Tender Business, Smart Classroom projects, GeM Business, or the Private school sector, we have the expertise and resources to meet your specific requirements. Our interactive flat panels are equipped with cutting-edge technology, making learning and presentations a seamless and immersive experience. With Solitaire, you can be confident in the strength of our financial credentials and the reliability of our products. We have a proven track record of supporting companies of all sizes in adapting to the constantly changing technological landscape. By choosing SOLITAIRE, SEPL’s own brand, you gain more than just a supplier; you gain a trusted partner committed to your success. We understand that the education and business landscape are evolving, and we strive to stay ahead with innovation, research, and development. Team SOLITAIRE is always ready to provide guidance, training, and technical support, ensuring that you make the most of our interactive flat panels.
Brand SOLITAIRE is having a mission is to reshape the landscape of information sharing and absorption. Associate with our journey, and stay connected for updates on how cutting-edge products are reshaping the future of in-classroom and remote learning, as well as enhancing meeting room productivity. Brand SOLITAIRE plays a significant role in the achievement of the mission of the organization by changing the face of existing methods of knowledge transfer by integrating interactive technologies.
Harshit Mathur- With over 30 years of experience in IT, AV, OA, and Networking products, how has the company evolved to become a leading brand in interactive flat panels and accessories?
In the fast-evolving technology landscape, vertical integration stands out as a powerful strategy for companies aiming to enhance their competitive edge and streamline operations. A prime example of this approach can be seen in Supertron Electronics’ acquisition of ProintekGlobal Innovations in the beginning of 2023. This strategic move not only underscores the benefits of vertical integration but also demonstrates how it can drive innovation and market presence in the interactive flat panel display (IFPD) and unified communications (UC) product sectors.
Supertron Electronics, historically a leading IT, AV, and networking product distribution company in India, recognized the potential of integrating vertically to strengthen its market position. By acquiring ProintekGlobal Innovations, a tech startup specializing in IFPD and UC product conceptualizing, designing, manufacturing, and interactive software development, Supertron effectively consolidated various stages of the production and distribution process under one umbrella. This acquisition was particularly significant because of the vast knowledge and expertise brought in by Prointek Global’s leadership team, having deep understanding of the AV industry of past 20 years. The acquisition of ProintekGlobal Innovations (PGIPL) provided Supertron with a strategic foothold in the IFPD and UC markets and relaunch its own SOLITATRE branded products produced at PGIPL’s factory at Noida. With Supertron’s extensive distribution network and service infrastructure, brand SOLITAIRE is well-positioned to provide cutting-edge solutions in the education and business sectors. The brand’s commitment to excellence is evident in its mission to reshape the landscape of information sharing and absorption. This powerful combination ensures that SOLITAIRE can deliver high-quality products with the innovation necessary to meet the evolving demands of these markets.
Harshit Mathur- How does SOLITAIRE plan to leverage its existing infrastructure in the Middle East and Singapore for market expansion?
SOLITAIRE is leveraging its existing setup in the Middle East and Singapore for market expansion for its interactive flat panels, UC Products and accessories. The company’s go-to-Market strategy is partner-centric, utilizing a vast network of partners across India to disseminate its technology solutions, which can be extended to new regions. By prioritizing partnerships and collaborations with system integrators, resellers & ASPs, SOLITAIRE aims to maximize its reach and effectively address diverse needs across sectors. By integrating advanced IT systems and data analytics, SOLITAIRE aims to optimize operations and gain valuable insights into consumer behavior, enabling targeted marketing strategies and personalized customer experiences in these new markets.
Harshit Mathur- What sets SOLITAIRE Interactive Flat Panel Displays (IFPD) and Unified Communications (UC) products apart from other offerings in the market?
What sets Solitaire apart is our unwavering commitment to delivering the best-in-class product quality and after sales services. We understand the importance of after-sales support and have built a solid infrastructure to ensure your investment is well taken care of. Our PAN India resources ensure that we can serve your needs promptly, wherever you are located. For our valued business partners, we offer a range of tailored solutions. Whether you are involved in Large Projects, ICT Tender Business, Smart Classroom projects, GeM Business, or the Private school sector, we have the expertise and resources to meet your specific requirements. Our interactive flat panels are equipped with cutting-edge technology, making learning and presentations a seamless and immersive experience. With Solitaire, you can be confident in the strength of our financial credentials and the reliability of our products.
SOLITAIRE’s Interactive Flat Panel Displays with cutting-edge touch technology with high precision and responsiveness, providing an intuitive and seamless user experience. These displays offer superior 4K UHD resolution and advanced anti-glare & anti-finger touch coatings, ensuring crystal-clear visuals and readability in various lighting conditions. In terms of Unified Communications, SOLITAIRE products integrate effortlessly with a wide range of platforms and devices, offering unparalleled compatibility and flexibility. They come equipped with security features to protect sensitive information, ensuring safe and reliable communication. SOLITAIRE’s UC solutions also boast AI-driven enhancements such as intelligent noise cancellation, gesture control etc. significantly improving productivity and user experience. Moreover, SOLITAIRE emphasizes robust customer support and continuous software updates, ensuring their products remain at the forefront of technological advancements. This commitment to quality and innovation, combined with customizable solutions tailored to specific business needs, sets SOLITAIRE apart from competitors in the IFPD and UC markets. By choosing SOLITAIRE, you gain more than just a supplier; you gain a trusted partner committed to your success. We understand that the education and business landscape are evolving, and we strive to stay ahead with innovation, research, and development. Our dedicated team is always ready to provide guidance, training, and technical support, ensuring that you make the most of our interactive flat panels.
Harshit Mathur- Can you share some of the latest innovations in SOLITAIRE products that are designed to revolutionize classroom learning and meeting room productivity?
SOLITAIRE has introduced several innovative features in its products to revolutionize classroom learning and meeting room productivity. For classroom learning, SOLITAIRE’s Interactive Flat Panel Displays (IFPDs) now include integrated AI-powered educational tools that adapt to individual student learning styles, providing personalized resources. The displays support multi-touch functionality, allowing multiple students to interact simultaneously & seamless content sharing, fostering collaborative learning environments. Additionally, SOLITAIRE IFPDs come with built-in educational software that includes interactive lessons, virtual labs, and gamified learning activities to engage students more effectively. In the realm of meeting room productivity, SOLITAIRE has enhanced its Unified Communications (UC) products with features like advanced video conferencing capabilities that include AI-driven participant tracking, auto tracking, auto focusing, gesture control, voice tracking etc., improving engagement in remote meetings & significantly enhance meeting efficiency. These innovations demonstrate SOLITAIRE’s commitment to leveraging cutting-edge technology to transform educational and professional environments, making them more interactive, efficient, and productive.
Harshit Mathur- SOLITAIRE serves both the education sector and the business sector. How do you tailor your products to meet the specific needs of these diverse customer bases?
SOLITAIRE tailors its products to meet the specific needs of the education and business sectors through a focused approach on customization and functionality. For the education sector, SOLITAIRE’s Interactive Flat Panel Displays (IFPDs) are designed with features that enhance teaching and learning experiences. These include multi-touch capabilities for collaborative learning, 4K displays for visual excellence, powerful speakers with built-in subwoofers for appropriate sound dissipation uniformly throughout the classrooms, built-in educational software that offers interactive lessons and virtual labs, and AI-powered tools that provide personalized learning experiences and adaptive assessments. The displays are also durable and easy to maintain, accommodating the high-usage demands of educational environments. For the business sector, SOLITAIRE’s Unified Communications (UC) products are designed to boost productivity and facilitate seamless collaboration. These products offer advanced video conferencing capabilities with AI-driven participant tracking, AI Gesture control, and high-quality audio and video. Integration with popular business productivity tools and platforms ensures a streamlined workflow, while features such as intelligent noise cancellation improve meeting efficiency and clarity. SOLITAIRE’s UC products also prioritize security and compatibility, ensuring that they can be easily integrated into existing IT ecosystems while protecting sensitive business information. By understanding and addressing the unique needs of these sectors, SOLITAIRE ensures that its products provide maximum value and effectiveness, whether in a classroom or a corporate boardroom.
Harshit Mathur- What are the key benefits of SOLITAIRE products for government schools, large-scale ICT projects of Govt., and SMEs/SMBs?
Government schools benefit significantly from SOLITAIRE Interactive Flat Panel Displays (IFPDs) in several ways. These displays enhance the learning experience through engaging educational software and AI-powered tools that cater to diverse student learning styles, promoting better engagement and academic performance. The multi-touch capabilities support interactive and collaborative learning environments, making lessons more dynamic and participatory. Additionally, SOLITAIRE IFPDs are designed to be durable and low-maintenance, offering a cost-effective solution that fits within tight school budgets while ensuring longevity and reliability. The intuitive interfaces and built-in training resources help teachers seamlessly integrate technology into their classrooms, improving teaching effectiveness and reducing the learning curve associated with new technology. Overall, SOLITAIRE IFPDs provide government schools with advanced educational tools that foster an interactive, efficient, and enriching learning environment.
SMEs and SMBs benefit from SOLITAIRE’s Interactive Flat Panel Displays (IFPDs) and Video Conferencing (VC) cameras through enhanced productivity and communication. SOLITAIRE IFPDs feature user-friendly interfaces and seamless integration with existing tools, facilitating real-time collaboration and interactive meetings. The 4K Ultra high-quality visuals and multi-touch capabilities make presentations more engaging. SOLITAIRE’s VC cameras offer advanced features like high-definition video, intelligent noise cancellation, and AI-driven participant tracking & AI Gesture Control, ensuring clear and professional remote communication. These affordable and reliable solutions help smaller businesses improve collaboration, maintain strong client connections, and scale effectively.
Harshit Mathur- SOLITAIRE products boast numerous certifications, including ISO 9001, ISO 14001, ISO 27001, and ISO 45001. How do these certifications enhance customer trust and product reliability?
The certifications such as ISO 9001 for quality management, ISO 14001 for environmental management, ISO 27001 for information security management, and ISO 45001 for occupational health and safety management, underscore SOLITAIRE’s commitment to excellence across various facets of its operations. These certifications demonstrate adherence to rigorous international standards, ensuring that SOLITAIRE products are manufactured, managed, and supported with the highest level of quality, environmental responsibility, data security, and workplace safety. For customers, these certifications serve as tangible evidence of SOLITAIRE’s dedication to delivering reliable, trustworthy products and services, fostering greater confidence in the brand and its offerings.
Harshit Mathur- Can you discuss the importance of regulatory standards such as BIS, CE, CB (TUV), FCC, and RoHS for SOLITAIRE products?
Regulatory standards such as BIS, CE, CB (TUV), FCC, and RoHS are crucial for SOLITAIRE products as they ensure compliance with legal and safety requirements in various regions worldwide. BIS (Bureau of Indian Standards) certification is mandatory for products sold in India, indicating conformity to Indian safety and quality standards. CE certification demonstrates compliance with European Union directives, enabling products to be marketed within the EU. CB (TUV) certification, issued by TUV Rheinland, signifies adherence to international safety standards recognized in multiple countries. FCC certification is essential for products sold in the United States, ensuring electromagnetic compatibility and radio frequency emissions compliance. RoHS compliance restricts the use of hazardous substances in electronic products, promoting environmental sustainability. These regulatory standards not only enhance product safety and quality but also facilitate market access and build trust with customers globally.
Solitaire is the first & probably the only Indian brand having TUV certification for its IFPD products. The certification of SOLITAIRE’s IFPD by TUV signifies a significant milestone, highlighting the brand’s commitment to quality and reliability. TUV certification provides assurance to customers that SOLITAIRE’s IFPD meets stringent international standards for safety, performance, and environmental sustainability. This recognition not only enhances the credibility of SOLITAIRE as a leading Indian IFPD brand but also instills trust and confidence among customers, affirming the product’s excellence and adherence to global benchmarks.
Harshit Mathur- How does SOLITAIRE ensure environmental sustainability and compliance with e-waste management regulations?
SOLITAIRE ensures environmental sustainability and compliance with e-waste management regulations through various initiatives. SOLITAIRE products being RoHS certified means that they comply with the Restriction of Hazardous Substances directive. This certification confirms that SOLITAIRE products are manufactured without the use of certain hazardous materials such as lead, mercury, cadmium, and certain flame retardants. RoHS certification ensures the safety of the products for consumers and the environment and demonstrates SOLITAIRE ‘s commitment to sustainability and regulatory compliance. SOLITAIRE, through its parent company Supertron Electronics, also implement responsible disposal and recycling practices for end-of-life products, adhering to e-waste management regulations and promoting circular economy principles. Additionally, the company educates partners / customers about proper disposal methods and provides recycling programs to facilitate the safe and responsible disposal of electronic waste.
