Flipkart is set to introduce a ‘price lock’ feature for the upcoming festive season, according to a senior company executive.
This feature will allow buyers to reserve products on the platform by paying a small deposit, ensuring that they can still purchase the items at the locked-in price even if there is a surge in demand or price fluctuations.
Festive season sales play a significant role in the e-commerce industry, accounting for a substantial portion of gross merchandise value (GMV).
Additionally, Flipkart has expanded its seller base and is focusing on improving customer services such as trial rooms and personalized guidance.
The exact launch date for the ‘price lock’ feature has not been disclosed.
