boAt’s in-house platform-based ‘Nirvana Ion’ Earbuds clock ~INR 200 Cr+ in ARR
- boAt’s in-house platform-based products, such as the Nirvana Ion and Airdopes Flex 454 ANC, have seen great success in the market collectively reaching INR 350 Cr+ in ARR.
- boAt has invested 30%+ of its annual operational expenditure (Opex) in R&D, hardware, and software design, and Android/iOS Application engineering capabilities. This investment in boAt Labs has enabled boAt to develop and democratize best-in-class features such as in-ear detection, ANC, ENC, multi-device connectivity, Fast Pair, and app support. In addition to this, integrating AI-based ENC algorithms, Personalized Sound, Voice frontend or Spatial Audio software are key areas of focus on our R&D team.
boAt, India’s No. 1 audio wearable brand, today announced that its in-house platform-based ‘Nirvana Ion’ Bluetooth wireless earbuds are clocking an ARR (Annual Run Rate) of over INR 200 crores. This makes the ‘Nirvana Ion’ one of the most successful personal audio products (TWS) in India.
The boAt Nirvana Ion is a feature-rich product offering a great value proposition for Indian brands and consumers. It is the result of innovative design and approaches implemented by boAt Labs, who collaborated with worldwide technology partners, component suppliers, and value engineering while ensuring best-in-class feature. As part of the concept design and industrial engineering, it is achieved by ensuring products meet the design that is innovative, aesthetically appealing, and quality standards to reduce inefficiency.
At boAt Labs, an in-house R&D facility, a dedicated team of over 80+ engineers from diverse backgrounds worked towards addressing an underserved market and successfully developed indigenous TWS form factors such as Nirvana Ion and Airdopes Flex 454. boAt Labs took complete control on the in-house design and development of Hardware, Firmware, and App platforms with best-in-class interactive UI/UX design. In order to enhance the sound optimization and produce crystal bionic sound effects, the team developed and integrated the best personalized sound, spatial sound, and HiFi DSP. It also includes the range of activities in clutter-breaking product conceptualization and designs to bring out a new ergonomic paradigm.
From its inception, boAt had a clear vision to bring innovative technology to products like Nirvana Ion and Airdopes Flex 454 from around the world to India. So far, boAt achieved this with many strong global tech partners from various countries like USA, Germany, France, Israel, and Sweden.
Furthermore, to reach the breakthroughs in the aforesaid focusing areas, the boAt Nirvana Ion and Flex 454 are ensured superior quality and reliability due to the result of the ‘Automation Test Jig’ (ATJ) setup which is wholly designed and developed by boAt Labs (R&D team).
“We are committed to investing heavily in our in-house R&D, HW, and SW design and engineering capabilities and developing an ecosystem in India,” said Sameer Mehta, Co-Founder and CEO, boAt. “This investment will enable us to design and build innovative products that meet the needs of our customers and help us to achieve our vision of becoming a global leader in personal audio and wearables.”
This R&D investment has enabled boAt to democratize best-in-class features such as in-ear detection, ANC, multi-device connectivity, Fast Pair, and app support for products like Flex 454. In addition, boAt is currently designing and building over 20 personal audio products at multiple price points, which are slated for launch over the next 6 months.
“We at boAt Labs made a significant achievement in enabling the cutting-edge technology innovation for the Hearables products like Nirvana Ion and Flex 454,” said Naveen M Hiremath, Head boAt Labs (R&D). “We will continue to innovate the best R&D platform to design and develop the indigenous advanced product like Nirvana Ion with innovative first-of-its-kind features backed with technological advancements from global tech partners at an affordable price for Indian consumers.”
boAt is committed to further increasing R&D capacity in the coming years and elevating the focus on the continuously demanding needs of the Indian market.
