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FUJIFILM India Introduces the FUJIFILM X-T50 Mirrorless Camera

FUJIFILM India, a leader in imaging technology, is excited to introduce the FUJIFILM X-T50 mirrorless digital camera, the newest addition to its X series. This model offers exceptional image quality through unique color reproduction technology, all housed in a compact, lightweight design. The camera body is priced starting at Rs. 149,999.

Weighing approximately 438g, the X-T50 is equipped with a 40.2-megapixel back-illuminated “X-Trans™ CMOS 5 HR” sensor and the high-speed “X-Processor 5” engine. It also features 5-axis in-body image stabilization, providing up to 7.0 stops of stabilization. This versatile camera delivers high-quality images, impressive performance, and excellent portability, especially when paired with the newly announced FUJINON XF16-50mmF2.8-4.8 R LM WR standard zoom lens, making it suitable for a wide range of photography needs.

For the first time, the X-T50 features a Film Simulation dial on the top plate, allowing users to easily switch between various “Film Simulations,” a signature feature of Fujifilm cameras that offers diverse color tones. The camera also boasts a new rounded design, combining high holding performance with a compact form factor.

Mr. Koji Wada, Managing Director of FUJIFILM India, stated, “At FUJIFILM India, we are committed to bringing innovative products that embody our Group Purpose—‘Giving our world more smiles.’ These new additions to Fujifilm’s lineup are designed to enhance the photography experience, introduce fresh perspectives, and promote the culture of photography.”

Mr. Arun Babu, Associate Director & Head of Electronic Imaging, INSTAX, and Optical Devices Business at FUJIFILM India, shared his excitement about the X-T50, highlighting its potential to captivate photography enthusiasts globally. With a 40-megapixel sensor and in-body stabilization, the X-T50 bridges the gap between high-end performance and portability. Its bespoke design, premium finishes, and advanced features like the back-illuminated sensor and high-speed image processing engine ensure that the X-T50 delivers exceptional image quality with high mobility.

The X-T50 is a digital camera that combines ease of use with a compact design, offering outstanding features that deliver high-quality images and enhance the joy of photography.

Product Features:

  1. Superior Image Quality and Performance: The X-T50 is powered by the 40.2-megapixel X-Trans™ CMOS 5 HR sensor, which, combined with a cutting-edge image processing algorithm, provides high resolution and a high signal-to-noise ratio. The enhanced pixel structure increases light capture efficiency, and ISO 125 is now standard sensitivity. The camera’s electronic shutter can achieve a maximum shutter speed of 1/180000 sec., enabling precise exposure control. The AI-based subject detection autofocus (AF) can identify a wide range of subjects, including animals, vehicles, and drones, making it easier to capture fast-moving objects.
  2. Enhanced Features for Versatile Shooting: The X-T50 includes 5-axis in-body image stabilization with a maximum of 7.0 stops, allowing for steady handheld shooting even in low light. It also supports 6.2K/30P video recording with tracking AF for high-quality video capture. The camera’s AUTO mode automatically detects scenes and selects optimal settings, simplifying the process of capturing high-quality images and videos.
  3. Elegant Design with Functional Excellence: The X-T50 introduces a new rounded body design for improved grip and comfort, maintaining a compact size. The top plate features a new Film Simulation dial for intuitive operation, allowing users to easily switch between different color modes. The camera also includes a pop-up flash integrated with the viewfinder and a 1.84 million-dot tiltable rear LCD monitor, enhancing the overall shooting experience.

FUJIFILM India continues to push the boundaries of imaging technology with innovative products like the X-T50, reinforcing its position as a leader in the market.

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