GoPaisa.com, India’s highest paying cash back website today unveiled its first unique national campaign titled, “PaiseBachao, KhushiyanBadhao,” based on the brand’s philosophy of SaveAll-ways in Jaipur. The brand conducted extensive national research, connecting with thousands of fans, and “PaiseBachao, KhushiyanBadhao” reflects the insight and positioning that the company would like to propagate among its existing and potential consumers. The new campaign aims to inculcate a habit of saving money and change the mind set of customers – that is aligned at the very core with the brand’s DNA.
“PaiseBachao, KhushiyanBadhao” campaign will invite and inspire GoPaisa.com consumers tothink of saving money every time; they buy things online. It goes on to promote that the more you shop (via gopaisa), the more money you save! This multi-city campaign which started from Chandigarh has reachedJaipur and will travel to many other cities nationally throughout the year.
Aman Jain, Founder & CEO, GoPaisa.com said, “This campaign is a very important and unique initiative that we have started at Gopaisa. We would like GoPaisafollowers and potential consumersto embrace the ‘idea of saving all ways’ with GoPaisa’s unique Cashback + Coupon offering. For example Our offering of 35% Off on Myntra + Rs.240 Cashback or 35% Off at Jabong + 8% Cashback is unparalleled. Generally, people say they don’t shop much because they end up spending a lot of money. With ‘PaiseBachao, KhushiyanBadhao’capmpaign we aim to help people save money on their shopping and thus increase happiness”
Sugam Jain, Co-founder & COO, GoPaisa.comsaid,”We have always seen Rajasthanas an exciting market for GoPaisa.com. An important chunk of consumers for our brand is constituted by people from Rajasthan and we are glad that we have chosen Jaipur as one of the important cities as part of our campaign. The city has fast emerged as a truly global city – in tune with the latest international trendswether it is in terms of online or offline shopping;having reasonably good purchasing power. So, now we want people of Jaipur to save a little more while they shop.”
“We are also very excited to be announcing a special coupon code GOPINK for residents of Jaipur which can be used on Gopaisa.com to get further discounts and cash back.”, Sugam further added.
GoPaisa.com’s national campaign will also feature various contests, social media campaigns on facebook and twitter, and other consumer incentives.
