IT Voice News : Haier one of the largest Home Appliances & Consumer electronics brand globally and world’s no.1 brand in refrigeration appliances, has been awarded Frost & Sullivan’14 For Competitive Strategy Innovation And Leadership For The Performance In 2013. The award is a major achievement for Haier that recognizes its relentless efforts and outstanding performance in year 2013.
The Frost & Sullivan’s Competitive Strategy Innovation & Leadership Award has recognized Haier for exhibiting competitive strategy leadership, displaying excellence in product innovation, and effective respond to customer requirements in the market. Haier has been successful in clocking growth of about 25 percent while increasing its marketing spend by more than 50 per cent during 2013 through product innovation and close interaction with consumers.
Mr. Eric Braganza, President Haier India who received the award on behalf of the company shared his contentment by saying “We are proud to receive the award for Competitive Strategy Innovation & Leadership by Frost & Sullivan. This will further enhance our ability to perform beyond the expectation and inspire lives of every individual through our products. This award is an acknowledgement to the brand’s proven reputation for reliability and quality, as well as for disruptive innovations that address continually changing customer and end user demands.”
The Frost & Sullivan Awards is a global program that recognizes outstanding industry achievements by companies across the world. The methodology for determining the award recipients is unique; deep dive research and analysis conducted by the Frost & Sullivan analysts team, which is presented to an esteemed, independent panel of Judges comprising industry veterans and heads from industry bodies such as the ELCINA, MAIT and IESA. This jury selects the award winners using an evaluation process that is based on structured metrics specific to each award.
Haier awarded by the global consultancy and research firm Frost and Sullivan
