IT services firm HCL Technologies has partnered with professional networking site LinkedIn to develop Web-based applications aimed at encouraging users to go beyond the existing partnerships.
The networking application which will be launched globally in English, German and French, will highlight the changing nature of business engagements as part of the first stage of a global campaign aimed at encouraging more employees and businesses to build a ‘Relationship Beyond the Contract’, HCL said.
“The Web-based application, which is accessible via LinkedIn’s application programming interface (API) and InMail feature, is aimed at encouraging users by allowing them to log in and acknowledge professional relationships that they feel have gone beyond the contract,” it added.
HCL said it enjoys a strong presence across social media channels with over 500,000 fans on Facebook and over 200,000 Twitter followers.
Its global ‘Relationship Beyond the Contract’ campaign is being launched with a view to underlining its belief that social tools such as LinkedIn will form the basis of the next stage of business-to-business engagement across the global industry.
HCL Technologies Global Head of Strategic Marketing Krishnan Chatterjee said ‘Relationship Beyond the Contract’ digital campaign is an outcome of behaviours and the ‘Employees First, Customer Second’ business model.
It will foster a clearer, more open dialogue among technology companies, vendors and partners globally, he added.
