The digital and OOH ‘Rock’In India’ campaign this Independence Day extends a heartfelt salute to the individuals who contributed to the remarkable achievement of manufacturing 2.5 crore audio and wearable products right here in India.
India is a land of diversity, vibrancy, and boundless energy. The country’s influence on the modern world can be felt everywhere, driving innovation, creativity, and a strong work ethic. boAt – India’s No.1 audio & wearables brand, embodies the spirit of contemporary & new India. The homegrown brand has revolutionized the Indian electronics industry and is committed to ‘MADE IN. BY. and FOR INDIA’. The brand’s success in designing, engineering, and manufacturing wearable devices in India can be seen through the remarkable milestone of manufacturing 2.5 crore+ audio and wearable devices right here in India.
Made in India is a significant initiative for Indian brands like boAt, which aims to contribute to the country’s economy and create job opportunities. The brand’s goal is to create a self-sufficient India through curated products. With over 70% of wearables and audio devices manufactured locally, boAt is now known to be a pioneer in building an ‘AatmaNirbhar Bharat.’ boAt’s success can be attributed partly to the Government’s efforts that proposed several policies like Make in India and Startup India schemes that helped local brands thrive.
The Rock’In India campaign is a testament to the brand’s commitment to Make in India by bringing innovation to audio and wearable products. At the same time, it embraces values that reflect the nation’s maturation. The campaign by boAt is launched to showcase India’s love for the brand. The unique campaign concept has brought everyone behind this achievement to the forefront by making them the face of the campaign, well literally – by featuring boAt employees and its loyal customers (boAtheads) across India on digital billboards. The campaign idea illustrates how the brand is ‘Made in India, By Indians, and For Indians’. The creative design of the campaign involves a montage of individuals working behind the scenes, displaying their love and support for the brand. boAt’s gesture is an ode to the trust and contribution of everyday Indians, making boAt a symbol of hard work, success, and self-reliance.
Sameer Mehta, Co-founder, and CEO of boAt, said, “boAt has proven naysayers wrong by successfully undertaking the design, engineering, and manufacturing of audio and wearables in India. The Rock’In India campaign by boAt is an ode to India and a salute to everyone who has made us synonymous with the ‘Made in India’ spirit. It applauds the dedication and support in making boAt a symbol of excellence in the ‘Made in India’ sector.”
“boAt’s success story is grounded in its commitment to the Indian community and culture. The brand has extended its commitment to listening to the needs of its customers and designing a product that caters to Indian audiences. boAt’s journey has set an example and inspired many businesses to thrive, excel and will continue to inspire success stories for years to come.” He added.
boAt has also created over 6000 job opportunities, supporting local communities and, in turn, the nation’s economic growth and development. The brand’s focus on identifying various segments of Indian consumers and catering to them through constant innovation keeps it growing. The in-house highly equipped R&D department (boAt Labs) which works in collaboration with global tech leaders like Qualcomm, Dirac, Dolby, Alexa etc aid in research and development.
boAt has also been recognized as the most trusted brand in India in the consumer electronics segment, according to the TRA Brand Trust Report of 2023. The brand’s commitment to consumer satisfaction and innovative product range has won it a special place in Indian hearts.
