Hrithik Roshan, a Bollywood superstar, has been appointed as itel’s newest brand ambassador, the company has announced. The business asserted that Hrithik’s notoriety will aid in the introduction of a new customer narrative centred on its brand positioning of reaching out to the hearts of every Indian through its new hashtag, #JodeIndiaKaHarDilitel.
According to an offline Counterpoint research study, the company has recently become a preferred brand in the sub-Rs. 8,000 market with the greatest percentage of repeat users among first-time handset customers in the segment.
Hrithik Roshan said, “I admire itel Mobile’s mission of fueling the aspirations and needs of Indian customers. With its trendy, new age yet affordable smartphones, itel Mobile is enabling and empowering consumers with a superior experience to lead a better life. With itel, I am eager to be a part of this magical journey leading towards a digitally progressive and empowered India.”
Arijeet Talapatra, CEO, TRANSSION (itel) India, said, “We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of Bharat and further cement our position as a leader in the sub-8k smartphone market. He embodies the spirit of hard work, determination and by far being the most versatile star, which aligns perfectly with our brand ethos. itel’s journey in India has been equally progressive and rewarding by virtue of trust, faith of 8 crore + Indians on our products, service and customized communication approach making us a brand which is more relevant in their life. With our new brand tag line #JodeIndiaKaHarDil. itel, we aim to make a positive impact in the lives of every Indian and help them achieve their dreams through the power of technology.”
