Karbonn Mobiles will be launching Windows-based smartphones in the second quarter of the year. According to Sudhir Hasija, chairman, Karbonn Mobiles, the devices should come around May-June this year. He also confirmed that the Windows-based devices will be priced at around the Rs 10,000 mark to start with, but Karbonn is looking to launch higher end devices as well.
Karbonn today launched its first octa-core and hexa-core smartphones, partnering with Chinese chipset maker MediaTek. While Hasija did not confirm what kind of devices would be available in the Windows segment, he did tell us that Karbonn will think about higher-end Windows devices as well.
Karbonn’s new octa core devices take them closer to the Rs 20,000 mark. These devices though run on the Android 4.4.2 KitKat operating system. Hasija also told us that come June-July 2014, consumers could expect Karbonn to break the Rs 20,000 barrier and enter a different segment of the smartphone market altogether. This is a major step by Karbonn, which has earlier been known to be confined to the budget and affordable segments.
Currently, the company offers a number of devices priced between Rs 3,500 to Rs 20,000. Both Hasija and Executive Director Shashin Devsare said that over 50 per cent of the company’s revenues came from the below Rs 7,000 segment. But Hasija pointed out that the company has been witnessing a steady change in the pattern over the last four or five months.
Source: EFY Times
