Kaspersky unveils a free platform with tips and tricks for small businesses to help them quickly improve their organization’s security. Kaspersky Cybersecurity On a Budget provides a set of short but actionable recommendations relevant for any company, as well as specific, but still easy-to-follow tips for different verticals and business needs. This includes data and communication protection, secure use of various digital platforms, website security, and much more.
Small businesses need to carefully balance their expenses to keep going as the pandemic continues, even after restrictions are lifted. According to a new Kaspersky report “How small businesses got through 2020-2021: Budget cuts, product launches, and new investment priorities”, in more than half (64%) of all businesses in the APAC region, financial difficulties are seen during the past 12 months will likely become permanent, so business leaders will have to carefully choose what to spend money on.
Further research showed that this choice is often not in favor of cybersecurity. Almost half (64%) of small businesses struggle with funding for cybersecurity improvements even if they realize the importance of protection from cyber threats. Kaspersky Cybersecurity On a Budget should encourage such companies to fill the gap or check their cybersecurity readiness while staying on budget.
In the main three sections of the platform, visitors can learn best practices around most general routines and processes in any business, such as how to safeguard client databases, reports, and other important data; how to spend less on IT and how to organize a company’s internal and external communication.
In addition to the general recommendations, there are guidelines for specific business needs – for example, if a company operates in the healthcare sector or works with intellectual property, or hires freelancers. All these aspects demand extra actions to protect data or meet the requirements of authorities. These ‘to-dos’ are given in an interactive format, where the user must answer a short question then get a tip, to help them quickly receive exactly the recommendation they need.
All of the advice is short but actionable, with instructions that can be implemented quickly and don’t require hard IT or cybersecurity skills. That means a business owner or any employee in the firm is able to use the hub. For those who want to dig deeper, the cards suggest links to dedicated Kaspersky blog posts.
“At Kaspersky, we are confident that by following basic rules, organizations can achieve an essential level of cyber protection in a short time and without additional resources. Be it a small construction company, a cafe, or a marketing agency, the platform works for anyone,” says Executive Vice President Corporate Business Evgeniya Naumova at Kaspersky. “The pandemic hit small businesses hard so finance and resources may be limited today. This is one more argument towards investing a few minutes to read and a few hours to implement recommendations that will then help to keep your business protected.”
Mr. Chris Connell, Managing Director, Kaspersky (APAC) added, “In the last two years businesses have been impacted by cyber threats more than ever before. And, unfortunately, these threats were not limited to large enterprises alone, but instead, SMEs became the hottest new target for cybercriminals all around. Small and medium businesses after the pandemic hit are now left with very little to almost zero funds to ensure that their cybersecurity solutions are in place. Keeping this in mind, we at Kaspersky have attempted to resolve this problem by introducing Kaspersky Cybersecurity on a Budget, especially for the small and medium enterprises that are fighting to save their businesses from cyber criminals across the globe.”
Chris further explained, “We also understand that the cybersecurity requirements of every business may vary from each other, which is why we have ensured complete accessibility and affordability on Kaspersky’s resources to every small and medium business that wants to stay protected from the potential cyber threats.”
The research was commissioned by Kaspersky and conducted by Arlington Research across 3,150 senior decision-makers within companies with less than 250 employees. The research was carried out in 22 countries across North America, Europe, Middle East, and Africa, APAC, LatAm, and Russia and CIS, in April-May 2021.
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