Reputed national ICT Brand, Lapcare, conducted a series of Dealer Conventions in Maharashtra this month, attended by over 700 ICT Dealers/Businessmen statewide. Held under the auspices of various regional IT Associations, the events took place in – Pune, Chhatrapati Sambhaji Nagar (formerly Aurangabad), Nashik and Kolhapur, respectively. At the time of going to press, there are two further conventions planned in Mumbai, the State Capital and the commercial nucleus of India. Rx Infotech, the parent organization of the Lapcare brand, has 5 branch offices in Maharashtra state, multiple stock points, multiple service centers, and a major logistics-cum-distribution hub in Bhiwandi. With such heavily developed infrastructure in place, Lapcare announced plans to expand operations in West Zone, by introducing more product lines, enlarging the Retailer base, offering more secondary sales support to businessmen, and making additional strategic partnerships.
At the hugely successful CMDA Expo in Pune, Lapcare’s wide range of products were showcased in a large pavilion, and there was an additional stall dedicated to Sound Systems. Lapcare was also invited to deliver a seminar at the event. The first day of the Expo featured a ‘Networking Night’ organized jointly by CMDA and NCN, where Lapcare executives had a chance to meet hundreds of members from Pune’s large IT community, and discuss both technical and commercial matters.
All Lapcare Conventions were adorned by office bearers (and key members) of multiple IT Associations in Maharashtra, who lauded Lapcare’s commitment to the region. This includes CMDA from Pune, CAN from Nashik, ACTA from Shambhajinagar, CAK Kolhapur and TAIT Mumbai. Organized in collaboration with stalwart Regional Distributors, these conventions gave the ICT fraternity a chance to familiarize themselves with Lapcare’s immense product variety, upcoming SKUs, research & development efforts, after-sales service process, techniques for more effective retailing, collaboration between Marketing Channel partners and special offers.
The Lapcare team also gave attendees a peek into the near-term future, where new sub-genres of products are expected to hit the market, starting this month. These include trendy lifestyle based genres like Sports Neckbands and Smart Watches (Wearable Computers). Many products were kept on display and were demonstrated live. Lapcare team motivated the highly entrepreneurial dealers of the region to innovate and engage in out-of-the-box thinking. This includes planning ahead of time and turning challenges into opportunities. Executives from Dell Peripherals were also present at the conventions.
These Business Meets are part of a wider Nationwide Roadshow being conducted by Lapcare in 2023. In the next quarter, the Roadshow Yatra (Tour) is expected to head towards Gujarat, Rajasthan and then West Bengal. This is a chance for dealers to interact directly with Lapcare’s senior team and see demos first hand.
Sharad Gadhe, of Pooja Computers, a prominent businessman, remarked “Not only has Lapcare reinforced they’re position as a major force in the Peripherals & Spares sector, they have also demonstrated proven expertise in various other subcategories, such as Sound Systems, Gaming, Mobility, Networking and several others”.
Following the mega event in Nashik, Lapcare’s MD, Atul Gupta said “We hail the vibrancy of Maharashtra; the state with the highest GSDP; among the most urbanized and industrialized states in the country. We see great need for our products in the region, and shall strive to ensure we deliver the best products to our consumers, with ultra-modern features, at reasonable rates”.
Lapcare’s large speakers (Ramp, Beast and Lapsonic) were stars of the show, much lauded by visitors. In a region that loves lively upbeat music, these products are public favorites. The twin tower speakers, with extra heavy bass and true surround sound, are perfect to pair with your TV to enhance viewing experience. Lapcare’s Portable speakers with their convenient grab-and-go compact design were also on display, much desired by today’s youngsters and the young-at-heart, who love outdoor recreation and adventure.
Figure 3: Lapcare Sound Systems on Display at the events
Lapcare also performed the national unveiling of its new range of neckbands, with advanced noise cancelling feature. Neckbands are much easier to maintain and operate than larger headsets. It’s the obvious choice for morning and evening walks, and naturally fosters a healthy lifestyle. Lapcares neckbands are ideal for gymnasium use, recreational use and adventure trips. Awards were conferred to the Best Performers of 2022-23. This motivated those who missed out to try harder in future; especially because Lapcare has established itself as the quintessential Dealer’s Brand. Gala dinner and live entertainment followed.
