Launch of Pano G2 Zero Client in India was the major step taken in the same matter to strengthen the VDI space :- Vijender Yadav Director and CTO at Propalms Networks
Shweta Sharma)- Please share the key highlights of Propalms performance in 2013?
Mr. Vijender Yadav)- 2013 was a very exciting year for Propalms as we added exciting products to our portfolio and grew 100%. Propalms acquired rights to provide sales and support to Panologic’s channel partners and customer base. Acquisition of Thin Space Offered our customers OneStop solution for their entire IT environment needs. Expanding channel base across Tier-l and Tier-2 cities, was the more focused and aggressive strategy in India. We were successful in surpassing 200+ customers across major verticals in India, of which manufacturing and services industry took the major share. New product releases Propalms TSE 7.0 and OneGate 4.0 helped organizations to strengthen their technology infrastructure. Certainly, 2013 created a firm base for us to tap the application delivery and remote access market more strongly; increasing hopes to dominate in 2014.
Shweta Sharma)-What are the opportunities and challenges for your solutions to be adopted by the industry versus competing vendors like Cisco?
Mr. Vijender Yadav)- Propalms is in continued process of better technology development to meet the increasing needs of customers and to create a better knowledge base to support the partner and customers for the upcoming VDI landscape. Our solutions are end to end and not point solutions for a particular problem. We are also hyper focused on few problems rather than creating a large plethora of solutions which solves multiple problems. When customers think about solving desktop and application management problems, customers think Propalms. We want to continue to be focused and lead the application and desktop delivery market. Launch of Pano G2 Zero Client in India was the major step taken in the same matter to strengthen the VDI space. As far as application delivery is concerned Propalms remains leader and has been successful in dominating this space over market leaders. Organizations are finding market leaders solutions much costly and complex, above this Propalms solutions are easy to deploy, easy to manage and easy to understand and; importantly it can be implemented at affordable cost. It’s not only the cost which provides us opportunity but the complete features, benefits and the quality service we provide to our existing customers which helps us to tackle with market leaders in various verticals. Aggressive strategic approach has reduced our challenges and now we opt to be more strategic to penetrate the highly competitive market, with the help of our renowned channel partners.
Shweta Sharma)-What are your plans for catering to your target market in India?
Mr. Vijender Yadav)- There are great opportunities for us as far as the SME & Enterprise market in India is concerned. We strongly focus on our vertical specific strategies to deliver remote access, application virtualization and virtual desktop delivery solutions. We are focusing on the pain points with specific applications and plan to approach specific verticals with a solution architecture that solves the pain point. We are hopeful to take on major Windows XP environments as Microsoft has already announced “End of life for Windows XP”. This provides us an opportunity to present Shared Hosted Desktop VDI and Propalms TSE to all organizations looking for the best cost-effective alternative solution. We are planning to host more such campaigns in future which would help us to deliver Propalms solutions in a more educative and acceptable way.
Shweta Sharma)-How are you building the channel partner ecosystem to address your target segment?
Mr. Vijender Yadav)- Year 2014 is the year of scalability for us. We have 200+ customers in India and we continue to grow our customer base. We have built a strong support structure for partners to help find and evaluate the opportunity, help with product evaluations and close the deals. We have ready case studies and reference customers for each industry which helps partners to find similar applications of our products quickly. Regular regional training programs for partner’s sales and technical team are helping to keep the focus of the partners. We are also focusing on online marketing to create awareness about the product and feed our partner network. The results are very exciting and our loyal partners have started the see the benefits.
