LinkedIn is following the lead of popular short-form video platforms like TikTok, Snapchat, and Instagram by experimenting with a similar feed feature. Austin Null, a strategy director at McKinney, was the first to discover this feature and provided a brief overview of it. The new feature appears in the app’s navigation bar under a “Video” option. Upon clicking on this button, users are directed to a vertical stream of short videos that can be easily swiped through.
One notable distinction between LinkedIn and TikTok is the content of the videos, with LinkedIn focusing on career-related topics. This strategic move aims to increase platform engagement and provide users with easily digestible content related to professional development. Users will have the ability to like, comment, and share these videos with others. However, the company has not yet disclosed details about how the feed selects which videos to display to users.
The introduction of bite-sized videos is designed to enhance engagement and encourage exploration on the platform. While this feature is currently in the testing phase and not available to all users, it has the potential to provide creators with a new avenue to share their video content and reach a wider audience. There is speculation that LinkedIn may eventually monetize this feed to incentivize creators to post their video content on the platform.
LinkedIn’s recognition of users’ desire to learn from video content is evident in this new functionality. By facilitating knowledge sharing within the community, the platform is adapting to changing user preferences and demonstrating its commitment to providing valuable resources for professional growth.
