LinkedIn is reportedly developing a video advertising product that aims to target users on the platform while they are watching streaming services like movies and TV shows.
The introduction of in-stream video ads could revolutionize the way brands connect with their audiences, according to Penry Price, LinkedIn’s Vice President of Marketing Solutions.
This move aligns with the company’s focus on generating ad revenue through its news feed. LinkedIn experienced a 34% increase in revenue to $3.5 billion last year, driven by advertising demand and subscriptions for recruiters, job seekers, and sales professionals.
Recognizing the growing market for video streaming ads, LinkedIn aims to leverage its extensive user data to capture a larger share of the $60 billion B2B advertising industry. In addition to this development, LinkedIn has recently incorporated AI-powered features to assist advertisers in creating compelling ad content and personalized InMail messages for potential candidates.
The platform also offers an AI feature that helps users create effective summaries and profile headlines, enhancing their initial impression on recruiters.
