Micromax has now started manufacturing mobile phones at its Rudraprayag facility in Uttarakhand.
“Micromax has a manufacturing plant in Rudraprayag where it manufactures LED TVs and tablets. The company started manufacturing mobile phones couple of months back,” a Micromax spokesperson told PTI.
The spokesperson added Micromax is producing all tablets that are being sold in India at this facility but mobile phone production is at an initial stage.
As per the industry data, Micromax is the second-largest player in both mobile phone and tablet markets in India.
The company had 13 percent market share in total mobile phone segment and 16 percent in smartphone market in last quarter of 2013 as per market research firm IDC.
Micromax had 8.9 percent market share in Indian tablet PC segment which stood at 4.14 million units in calendar year 2013.
The company targets to almost double its revenue to $1 billion (over Rs 6,000 crore) by end of financial year 2013-14 from revenue of Rs. 3,168 crore in FY 12-13.
On Tuesday, the company unveiled the Micromax Canvas Doodle 3 at Rs. 8,500.
The Canvas Doodle 3 features a 6-inch display, the highlight of the device at this price, offering a FWVGA (480×854 pixels) resolution. It runs Android 4.2.2 Jelly Bean out-of-the-box. A dual-SIM (GSM+GSM) phablet, the Canvas Doodle 3 is powered by a 1.3GHz dual-core MediaTek (MT6572) processor alongside 512MB of RAM.
It sports a 5-megapixel autofocus rear camera and also houses a 0.3-megapixel front-facing camera. There is 4GB of built-in storage on the Canvas Doodle 3, which is further expandable up to 32GB with the help of a microSD card. The Canvas Doodle 3 offers 3G support apart from Wi-Fi, Bluetooth, EDGE/ GPRS, GPS/ A-GPS and Micro-USB connectivity options.
Micromax Canvas Doodle 3 features a 2500mAh battery that is rated to deliver up to 9 hours of talk time and 260 hours of standby time.
The Canvas Doodle 3 will be available from Friday.
Written with inputs from PTI
