It’s that time of the year that we gear up for MMA Global’s IMPACT India series which enters its 12th edition this year. The event is held on 30th May in Mumbai and for the first time in Delhi on 30th June. This year, it’s bigger, better and bolder. MMA has always believed that transformation is the pulse of building a winning marketing organization, and all its initiatives reflect that. Taking this philosophy to the next level, this year’s MMA IMPACT India theme is Winning Marketing Organization 2.0 (WMO 2.0): Rethink. Relearn. Rebuild. The 3 Rs will enable you to rethink your execution methods, relearn leveraging tech advancements, and rebuild your marketing organization structures.
The event will encourage conversations and expert opinions with a heightened focus on AI in marketing. There will be panel discussions, keynotes, and workshops/masterclasses on four main conversational pillars which are the key trends and focus areas, namely-
(1) Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth
(2) Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as the Metaverse and AR/VR that can be used in your marketing campaigns to enhance customer engagement and drive business results.
(3) Digitising Commerce – O2O, Omnichannel, decoding ONDC, the power of CX
(4) Media – Discover new opportunities in CTV, e-commerce advertising, Voice & Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition
MMA Impact India is part of a global series MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices and discuss and learn upcoming trends and challenges in modern marketing.
As is tradition every year, MMA will also launch their annual marquee marketing ecosystem report titled Modern Marketing Reckoner 2023, the theme for which this year is ‘Transform to Thrive’.
The report collates key insights and findings on strategies that marketers have adopted to survive and, more importantly, thrive. The report will focus on marketers’ transformational ideas to drive growth share and profitability to adapt, survive and thrive in today’s times. The MMR 2023 report is an attempt to offer a ready reckoner to marketers to not just evolve, but transform using increased agility, investment in meaningful technology, more collaboration and partnerships, rapid test-learn-apply frameworks, and a diversely skilled workforce.
MMA Impact India is an incredible opportunity to explore the latest trends and best practices in marketing. You will be able to connect with industry leaders and experts, gain valuable insights into the use of AI in marketing and digital commerce, and learn about emerging technologies and media channels. Furthermore, Modern Marketing Reckoner 2023 will provide valuable insights into successful strategies that marketers around the country have used or aspire to use to up their game. Don’t miss out on this amazing opportunity to learn, connect, and gain the skills necessary to succeed in today’s rapidly changing business environment.
Speaking about the upcoming event, Moneka Khurana, Country Head and Board Member of MMA India, said, “Marketers can no longer be passive. It is time to take charge of our marketing strategies to stay ahead of the competition. Knowledge is power, and entering the future with the power of tech awareness will help marketers adapt to the ongoing dynamism in our industry. This year’s Impact event brings together some of the brightest marketing minds to discuss how marketers can adapt and remain resilient in the face of changing digital landscapes.”
