National Association of Software and Services Companies (NASSCOM) in partnership with Investment NSW, New South Wales Government’s economic development & investment attraction agency, is organizing a series of tailor-made roadshows for Indian Technology companies to highlight business & investment opportunities that exist in Australia. The roadshows, starting from Delhi, will position New South Wales as a gateway for the serving the broader Australian market and bring forth some of its unique offerings in terms of market size, location advantage, technology & innovation quotient and availability of skilled workforce. The six cities road shows, aimed primarily towards the Indian Technology SMEs, will help raise awareness on how to successfully establish and grow ones business while engaging with key stakeholders and leveraging the local eco-system.
US & UK continue to be two of the largest markets for Indian IT industry. As a part of the shared goal with Govt of India, NASSCOM is focussing heavily on creating suitable platforms to explore opportunities in “High potential but Under-penetrated markets”. The inaugural session held in Delhi was attended by H.E Barry O’Farrell AO along with industry members.
Meanwhile, there is momentum in the Australia-India strategic partnership with the recently signed Economic Cooperation and Trade Agreement in April 2022. The agreement is expected to strengthen the relation between the two countries by creating newer opportunities for workers and businesses.
Investment NSW Senior Trade and Investment Commissioner Vish Padmanabhan said, “NSW and its capital Sydney, are considered the hub of financial technology in Australia. Investment NSW is here to help not only NSW businesses with market entry into India but also facilitate opportunities for Indian businesses in NSW, Australia. Partnering up with NASSCOM for these roadshows will hopefully encourage aspiring tech entrepreneurs in both countries to take the leap into another exciting market. NSW is an excellent test bed for large-scale and rapid testing of products and platforms. Sydney in NSW, with its highly developed world-class technology hub offers an ideal launchpad for international companies.
“Australia is not only an early adopter of technology but also home to some of the world’s largest and most innovative corporations. India tech players have been investing hugely in acquiring newer capabilities both organically and inorganically and more so after the pandemic. India’s innovative capabilities, digital talent, scale and Australian cutting edge technologies can together solve some of the most complex global issues. The roadshows are intended to create a well-structured informative platform for Indian technology SMEs that are interested in serving the Australian market and forming critical partnerships.” said Shivendra Singh, Vice President & Head Global Trade, NASSCOM.
