Netflix has officially confirmed that it does not have plans to release a dedicated app for the Apple Vision Pro headset. The streaming giant also stated that it will not modify its iPad version to run on the headset. Instead, users of the Apple Vision Pro will have to rely on the web version of Netflix, which means they won’t have access to certain features such as downloading titles for offline viewing.
A spokesperson for Netflix provided a statement to TechCrunch, saying, “Our members will be able to enjoy Netflix on the web browser on the Vision Pro, similar to how our members can enjoy Netflix on Macs.” This statement serves as the official confirmation of Netflix’s decision, following earlier reports in July that the company had no plans for a native app for the Apple Vision Pro.
While the browser version is expected to perform similarly to the iPad version, this news may disappoint subscribers who were anticipating a more immersive experience while watching Netflix content on the Apple Vision Pro. In contrast, Disney+ seems to be taking a different approach, aiming to enhance the user experience with four themed backdrops inspired by Marvel’s Avengers Tower, Pixar’s “Monsters Inc.” Scare Floor, the El Capitan Theatre in Hollywood, and a Star Wars-themed environment featuring Luke Skywalker’s landspeeder cockpit and the planet Tatooine.
Examining Netflix’s existing Meta Quest app, it appears that the streaming service may not be as invested in mixed reality headsets as some other companies. Users of the Quest have reportedly expressed dissatisfaction with the app’s resolution, bugs, and overall quality.
Mixed reality headsets remain niche products, and Netflix might be cautious about investing heavily in the Apple Vision Pro, especially given its high price point of $3,500. The Apple Vision Pro, set to be available for purchase on February 2, boasts the capability to download and stream content from various services, including Disney+, Apple TV+, Max, Discovery+, Paramount+, Prime Video, Peacock, Pluto TV, and Tubi. Additionally, the device will offer access to 150 3D movies for rent or purchase, featuring titles such as “Avatar: The Way of Water,” “Spider-Man: Into the Spider-Verse,” “The Super Mario Bros,” “Dune,” and more. Preorders for the Apple Vision Pro open on January 19 at 8 a.m. ET.
In conclusion, Netflix’s decision not to release a dedicated app for the Apple Vision Pro aligns with its cautious approach to mixed reality headsets. The reliance on the web version may limit some features for users of the Apple Vision Pro, and the streaming giant appears to be taking a more reserved stance compared to competitors. As the Apple Vision Pro becomes available for purchase, its reception in the market will provide insights into the demand for mixed reality devices and the content consumption preferences of users.
