Porsche has announced its intention to incorporate Google services into its forthcoming vehicles, with plans to commence production by 2025. This integration will encompass Google Maps, Google Assistant, and a diverse range of applications available through the Google Play Store. The automaker emphasized that customers will still encounter the familiar user interface of the Porsche Communication Management (PCM) system. Porsche aims to consistently update the PCM system to ensure it remains current. The company emphasized that the collaboration with Google will be a long-term alliance.
The firm also highlighted that it intends to directly integrate ecosystems from different providers into the vehicle through standardized interfaces and platforms in the near future. This strategic step is expected to firmly establish PCM as a crucial element of Porsche’s global digital ecosystem, making Google’s built-in offering the next stage in the carmaker’s plans.
Oliver Blume, Chairman of the Executive Board of Porsche AG, remarked, “Our customers seek fulfillment through our vehicles, aspiring for timeless design, outstanding performance, and a seamless digital experience. This integrated ecosystem is a result of amalgamating platforms and applications that customers are familiar with from their personal devices. We maintain an open approach and collaborate with leading technology partners to innovate.”
Hiroshi Lockheimer, Senior Vice President of Platforms and Ecosystems at Google, expressed, “We’re thrilled to collaborate with Porsche to offer innovative and convenient in-vehicle experiences to their customers. By employing an infotainment system based on Android, drivers will gain access to the latest Google technologies and services in conjunction with Porsche’s exceptional design and branding.”
