Partnership aimed at enhancing customer experience and scaling up operations across the country, with a goal to manage over 100+ holiday homes worth Rs.250 Crores in the fiscal year 2023-2024
ALYF, the proptech start-up known for its innovative co-ownership model and breakthrough technology, has embarked on a ground-breaking collaboration with TCFM, the facilities services arm of Embassy Services – a leading property and facilities management firm in India. Together, they aim to transform the management of holiday homes in the country. This strategic collaboration is set to redefine property management standards while enhancing the overall customer experience, ushering in a new era of excellence in the industry.
With a vision driven by founders Saurabh Vohara and Karan Chandiok, ALYF has disrupted the holiday home ownership landscape. Their pioneering approach combines fully managed holiday homes with the financial benefits of real estate investments, providing individuals with the opportunity to indulge in luxurious getaways while reaping the rewards of property ownership. The success of ALYF’s Smart Ownership model is evident, with an impressive INR 45 crores worth of holiday homes sold in just nine months across sought-after locations like Goa and Lonavala. The rapid sell-out of their Goa project within an astonishing 75 days further underscores the immense demand for their unique offerings.
Through this collaboration, TCFM has embarked on a new category of holiday homes for the first time with ALYF after pioneering in other segments such as commercial and residential property management. They are all set to bring their comprehensive facility management expertise to ALYF’s esteemed clientele. The range of services provided by TCFM includes meticulous maintenance of open areas, common pool areas, gardens, clubhouses, and security management. Moreover, TCFM will oversee the smooth operations of restaurants in the clubhouses and provide essential technical services. By leveraging TCFM’s proficiency in facilities management, ALYF ensures that its holiday homes remain in pristine condition, offering residents a delightful and hassle-free experience.
In addition to property maintenance, ALYF has entrusted TCFM with essential services such as housekeeping, pool maintenance, pest control, gardening, deep cleaning, and more. Through this partnership, ALYF guarantees standardised services across all their properties, regardless of location.
Setting ambitious goals for the future, ALYF-TCFM synergy aims to manage 100+ properties worth Rs. 250 Crores in the fiscal year 2023-2024, thereby transforming the holiday home industry in India. By utilising TCFM’s expertise and capitalising on ALYF’s exceptional offerings, this partnership is set to deliver extraordinary holiday experiences while maximising the potential of each property. Homeowners will also benefit from increased rental yields and the potential for capital appreciation.
Karan Chandiok, Co-founder and COO of ALYF expressed his enthusiasm about the partnership, stating, “We strongly believe that TCFM holds tremendous potential for synergies with ALYF and the ground-breaking platform we are creating. We are on the verge of revolutionising this market, and through this collaboration, we are confident that our customers will receive a consistently exceptional experience in terms of housekeeping and home management, regardless of the location they choose to invest in. Also, ALYF has a visionary goal of providing environmentally friendly services that actively reduce the ecological footprint of the industry. By partnering with TCFM, renowned pioneers in energy management and sustainability, we are united in our shared mission of achieving this. We hope the partnership marks a significant milestone for us, and we extend our heartfelt gratitude to TCFM for placing their trust in us, both now and in the future.”
Pradeep Lala, the Managing Director and CEO of ESPL & TCFM emphasised the remarkable synergy between ALYF and TCFM, highlighting their shared commitment to delivering unparalleled service standards and customer satisfaction. Lala also recognized the exceptional work of ALYF’s founders, stating, “I am truly impressed with the work Karan and Saurabh, the founders of ALYF, are doing. Having closely associated with them for nearly a year now, I can confidently say that the concept they have introduced is unique to our country and will surely accelerate to a large scale. This partnership is a win-win situation, allowing ALYF to leverage our 25+ years of experience managing the luxury communities of Embassy Group and giving us the opportunity to expand in the luxury home segment with locations like Goa, Lonavala, Alibaug, Ooty and other regions PAN India.”
ALYF and TCFM share a common vision of creating a holiday home ecosystem that surpasses expectations, contributing to the growth of tourism in India. Together they aim to change the way Indians own, enjoy, and earn from holiday homes.
