The largest potential for any consumer product or services company in India is in the rural market, Bharat as we all call it. However, this market segment often gets overlooked as companies tend to avoid them due to cost reasons. But this segment has a lot of potential waiting to be tapped. India’s rural markets accounted for almost 35% of the 5 trillion annual turnover and grew almost double the rate or urban areas between 2014 and 2020.
To tap into this huge potential, Prowess Selling Skills Pvt. Ltd. (PSSPL) and Rural Relations have entered a strategic partnership to help brands increase their rural outreach and build a stronger connect with consumers in those regions. With this strategic tie-up, PSSPL will leverage its extensive rural network of over 18,500 + villages across seven states in India developed by Rural Relations, to deliver last mile sales connectivity to consumer products/services companies in the country. This will help these companies increase their market penetration in the rural markets.
The extensive connect of Rural relations is aimed over next years to extend to around 80,000 “hub” villages which will make impact 5 lakhs villages in India.
PSSPL and Rural Relations in the combined partnership will invest close to 4,000 lacs over the next two years to strengthen its rural reach to almost every nook and corner of rural India.
“Rural communities are an important part of our country’s economy, and we believe that they deserve access to quality consumer goods,” said Sunil Davis Kolangaden, CEO of PSSPL. “Through this partnership, we hope to strengthen our network mobilization/infrastructure offering towards rural and deep rural penetration and bridge the gap between urban and rural areas, to provide rural consumers with the same choices as their urban counterparts.”
“Rural Relations’ mission is towards reaching every village from the perspective of overall upliftment through various marketing/awareness efforts, employment generation … (making them self- sufficient). This alliance with PSSPL will provide us a structured platform, technology support and speed to achieve this mission faster” added Pradeep Lokhande, founder of Rural Relations.
