The prevalence of deep fakes, which are compelling and AI-generated videos or audio recordings, has witnessed a notable increase in recent times. This surge can be attributed to the growing accessibility of deep fake technology and its application in various domains. Deep fakes have found utility in entertainment, political manipulation, and even fraudulent activities. Data protection and privacy laws should be strengthened to limit the collection and use of personal data for deep fake creation without explicit consent. We at Gajshield believe promoting awareness and educational programs is critical to informing the public about deep fakes’ existence and potential dangers.
Deep fakes can be used in phishing attacks, convincing employees to take actions that compromise security. To address these risks, organisations should invest in cybersecurity measures, employee training, and awareness programs while implementing monitoring and incident response plans to mitigate the potential security breaches caused by deep fakes. Gajshield advises individuals to monitor online activity regularly, enable two-factor authentication on accounts with personal information, and stay informed about deep fake developments.
Numerous cybersecurity companies are actively developing tools and technologies aimed at recognising and alerting users to the presence of deep fakes. They employ a diverse range of techniques to discern manipulated content. Notable methods include utilising AI and Machine Learning Algorithms, which meticulously analyse content for anomalies that may signify the presence of a deep fake. Additionally, forensic analysis plays a significant role in identifying tell-tale traces of manipulation. Digital watermarking, which embeds and verifies metadata within media files, is another avenue for detecting authentic content. Some companies have also delved into blockchain verification, which creates an immutable media content record, ensuring its integrity and authenticity.
