Pure Storage is an IT pioneer in delivering storage-as-a-service in a multi-cloud world. The organization announced its formal entry to the Indian market on July 14, 2020, with a complete sales, channels, and marketing team under the leadership of country manager, Ramanujam Komanduri, and the appointment of new distributors and resellers. Being a leading provider of enterprise data flash storage solutions, Pure Storage is considered to be a key player in the solid-state storage array market and aims to provide a seamless transition from alternate storage methods.
Below is an excerpt from a recent interaction between IT-Voice and Ramanujam Komanduri:
Prateek: How has the organization performed since its entry into the Indian market?
Ramanujam Komanduri: It has been very encouraging. We knew there was a pent-up demand for our technologies and the drive towards digital transformation has helped drive that demand. We’ve seen this translate into market momentum when the IDC Worldwide Quarterly Enterprise Storage Systems Tracker for Q2 2021 showed Pure Storage growing 45% quarter-on-quarter in the India External Storage Systems Market, with the overall market declining 11%.
Prateek: What value does Pure Storage bring to the Indian enterprise storage market?
Ramanujam Komanduri: Pure Storage has been an innovator in the data storage and management space since our inception 12 years ago when we were the first to bring an affordable yet powerful and reliable all-flash storage system into enterprise mission-critical environments and we continue to push the innovation envelope.
Our recent announcements are a roadmap for the direction we see the industry moving towards. The next generation of infrastructure will be “infrastructure as code”. Developers need speed and flexibility and we have to make things so simple that IT departments can accelerate their development activities in ways that differentiate their companies.
What Pure Storage is seeking to do is to bring the cloud operating model to our customers and provide them with the infrastructure experience that enables a single and seamless model across private and public clouds.
Storage has lagged the rest of IT. The virtualization and abstraction of computing and networking over the last two decades have created tremendous flexibility for operators and developers. It is time we bring the same agility to storage.
Prateek: What will be the company’s strategies to gain market share in the market?
Ramanujam Komanduri: Through constant innovation and being on-hand to help our customers solve their most challenging data management challenges. Pure Storage has one of the highest Net Promoter Scores in the industry and that’s because our customers are some of the happiest customers on the planet.
Prateek: What are some of the innovative product offerings from the portfolio?
Ramanujam Komanduri: Starting with our flagship, the FlashArray//X, it’s the first all-NVME storage array for Tier 0 and Tier 1 workloads. We recently announced the FlashArray//XL for even greater performance. We also have FlashArray//C, the first all-QLC flash storage array delivering NVMe performance, hyper-consolidation, and simplified management for capacity-oriented workloads.
Others include:
FlashBlade – The industry’s most advanced solution delivering native scale-out file and object storage.
FlashStack – A software-defined hybrid cloud infrastructure solution that integrates compute network, and storage. It’s simpler than ever to scale on-premises to a hybrid cloud with unified management and flexible consumption for every workload.
AIRI – The industry’s first, full-stack AI-ready infrastructure.
Pure as-a-Service – Storage as a service (STaaS) for on-premises and public cloud enabling organizations to efficiently operate a hybrid cloud by unifying their environment with one subscription and one set of storage services.
Portworx – Portworx by Pure Storage provides a fully integrated solution for persistent storage, data protection, disaster recovery, data security, cross-cloud and data migrations, and automated capacity management for applications running on Kubernetes.
Pure1 – Pure’s range of solutions are managed by Pure1, giving organizations workload and capacity planning, analytics, tech support, and more. With Pure1, they can experience self-driving storage with full-stack, AI-powered data-storage management and monitoring.
Evergreen – Pure’s customers can also opt for the most innovative subscription plan for enterprise storage. The Evergreen Storage subscription model offers seamless, rapid upgrades and expansion, without disruption.
Prateek: What’s your take on the growing storage market in India, challenges, and opportunities?
Ramanujam Komanduri: It’s a really exciting time with the move to digital transformation. The global pandemic has been a huge challenge but everyone in the world is feeling it. As the world marches on toward digitalization and sustainability, this is a great opportunity for Indian companies to show true global leadership.
