IT Voice – Rashi Peripherals has become one of India’s leading distribution partners in the ICT sector. Can you share the journey of Rashi Peripherals from its inception in 1989? What would you attribute as the key factors behind this growth and success?
Rajesh Goenka: Rashi Peripherals was incepted in 1989 with a vision to make modern technology products available for Indian consumers. Starting with a small office in Mumbai and single brand distribution, today we have grown to be among the largest and fastest-growing ICT distribution companies in India. With our robust distribution network of 52 branches, 50 service centers, and 67 warehouses, we cater to over 10000 retailers/ resellers in 700+ locations across India. We have a comprehensive product portfolio of 60+ global technology brands and we aspire to be the most preferred distribution partner of vendors and B2B customers. Our success is the result of our customer-centric approach, a strong vendor network, and a deep understanding of market dynamics.
IT Voice – With a vast distribution network of 52 branches, 50 service centres, and 67 warehouses, how do you ensure seamless operations across such a wide geography?
Rajesh Goenka : Rashi Peripherals was one of the first companies to implement SAP ERP system in early 2000s. Our massive distribution network is supported by a robust SAP HANA infrastructure that offers real-time data insights for optimum inventory planning and supply. With data-driven decision-making and resource planning, we are able to meet demand ensuring seamless product availability.
IT Voice – As a partner to 61 global technology brands, what strategies does Rashi Peripherals employ to maintain and grow these relationships?
Rajesh Goenka : Rashi Peripherals has a comprehensive product portfolio to cater to the demand of consumers. We conduct various marketing and market development activities for our vendors and amplify their product offerings in new markets. We regularly conduct product training programs and offer market insights to them.
IT Voice – The ICT and mobility space is rapidly evolving. What emerging trends are you observing in the Indian market, and how is Rashi adapting to these changes?
Rajesh Goenka : The ICT industry is witnessing varied trends, such as the rapid adoption of AI-driven technologies and the growing demand for cloud solutions. Over the years, Rashi Peripherals has expanded and diversified its distribution portfolio to meet the evolving demands of consumers. According to us, adaptability is the key to sustaining and growing in the dynamic ICT industry. We consistently invest in technology and training to upgrade ourselves to keep pace with evolving market requirements.
IT Voice – Rashi Peripherals is known for its focus on customer satisfaction. Can you elaborate on the specific initiatives taken to enhance customer experiences?
Rajesh Goenka : We are a B2B company and we cater to over 10000 channel partners across India. We conduct various channel development programs and offer incentive schemes to partners. We recently concluded a 42-city roadshow named Channel Business Forum (CBF) in non-branch locations and offered sales/product training. These initiatives have significantly enhanced our partners’ capabilities, resulting in a better customer experience through improved product knowledge and stronger support across the network.
IT Voice – As a CEO, how do you inspire and lead your team to achieve Rashi Peripherals’ ambitious goals? What steps do you take to ensure your team remains agile and well-equipped?
Rajesh Goenka : At RP Tech, our philosophy is to lead by an example. We believe more in action than words. We are equally focused on short terms and long term goals to drive both top line and bottom line growth. As a CEO, I focus on discipline, integrity and innovation and inclusive growth.
