Subject: Building Twitter 2.0 and Embracing Transformation
Dear Team,
I am thrilled to join the incredible team at Twitter and embark on this exciting journey together. Today marks the beginning of a new chapter as we set our sights on building Twitter 2.0—a platform that will redefine the global town square and foster unfiltered exchange of information and open dialogue.
As I step into this role, I am inspired by visionaries like Elon Musk, who have demonstrated the power of transformation in various industries. From space exploration to electric vehicles, Elon’s relentless pursuit of change has left a lasting impact. Similarly, we recognize that Twitter, as the global town square, needs transformation to drive civilization forward and address the most important issues of our time.
Our mission ahead is clear: to rebuild and revitalize Twitter’s ads business. We acknowledge the challenges we have faced in this area, and it is time to turn the tide. Together, we will focus on creating innovative solutions that deliver value to our advertisers, while ensuring a seamless and engaging experience for our users.
I want to assure you that Elon Musk will continue to oversee Twitter’s product and engineering teams. His leadership in this space has been invaluable, and we look forward to his continued guidance. As for myself, I will take charge of leading everything else, leveraging my experience and expertise to drive growth, collaboration, and success.
Let us embrace this opportunity to reimagine Twitter’s future and unleash its full potential. Together, we will shape the next chapter of this remarkable platform, empowering people to connect, share, and engage like never before.
I am honored to be part of this journey with each and every one of you. Together, we will make Twitter 2.0 a reality.
Onward and upward!
Linda Yaccarino
CEO, Twitter
