RetailTech platform Arzooo has witnessed a 400% rise in sales of white goods during the festive season compared to last year. The top categories which contributed to this growth are Televisions (540%), Washing Machines (330%), and Refrigerators (300%).
Arzooo is on a mission to empower and digitize neighborhood electronic stores and has already onboarded over 40,000 retailers on its platform. Around 80% of these retailers are from tier 2 and below cities, contributing to nearly 67% of the total sales volume, which indicates the increasing demand from these cities.
The western part of India recorded the maximum (1000%) growth in sales led by cities such as Ahmednagar, Udaipur, and Dhule among others. This was followed by East India (950%) in Hooghly, Guwahati, Gaya, Bhuwaneshwar, and Bhojpur, North India (500%) in Indore, Bhopal, Gurdaspur, Kurukshetra, and Moga and South India (300%) in Guntur, Kolar, Khammam, Manjera and Wayanad.
Khushnud Khan, Co-founder & CEO, Arzooo, said, “Tier 2 and below cities represent a potentially untapped market with pent-up demand and significant opportunities. Our growth in the sale of white goods is a function of increased adoption of the platform among the retailers and a rise in disposable incomes among the consumers.”
The sellers on the tech platform also increased by 1500% of which the top sellers had 5x sales this year compared to last year. Some of the top-performing states are Uttar Pradesh, Madhya Pradesh, Punjab, Tamil Nadu, and Karnataka. This impressive sale reflects the optimism of in-store shopping, a key factor driving offline retailer demand for white goods.
