Samsung, India’s leading consumer electronics brand, has introduced a new range of 10 large-capacity front load washing machines, each with a 12kg capacity, designed to enhance laundry care for Indian households. These new Bespoke AI washing machines cater to the diverse needs and preferences of Indian consumers.
The flagship 12kg model comes with a sleek Flat Glass Door in premium colors like Black and EcoNavy, offering advanced AI features. The AI Wash feature uses smart sensing technology to detect load size, fabric type, water level, detergent, and soil levels to provide the best wash. It also includes AI Control, which learns and remembers your preferences, and AI Energy, optimizing energy usage.
Other models in the lineup feature Contour designs that suit modern home interiors, equipped with SmartThings Clothing Care for personalized wash cycles. These models come in Inox color with a Touch LED panel.
Samsung’s Bespoke AI washing machines include innovative features such as Auto Dispense for automatic detergent and fabric softener release and AI Energy Mode through the SmartThings App, allowing users to track energy consumption and estimate bills. Additional features like SuperSpeed reduce wash times to 39 minutes, while Hygiene Steam eliminates 99.9% of bacteria. The machines also feature SpaceMax technology, increasing the drum size to accommodate larger loads like blankets and curtains while maintaining the standard 600mm cabinet size.
Powered by Digital Inverter Technology for greater energy efficiency and durability, the washing machines come with a 20-year warranty on the motor. Prices for the 12kg models start at INR 52,990 and are available on Samsung’s official online store, Samsung Shop App, retail stores, and other e-commerce platforms.
