Samsung is integrating Baidu’s AI-powered chatbot, Ernie, into its new S24 smartphone series. Ernie offers users various capabilities, including real-time call translation, text summarization, and the “circle to search” feature, allowing users to search for items by underlining or circling them. The S24 series, promoted by Samsung as “redefining” smartphones, incorporates advanced AI enhancements across editing software, search functionalities, and messaging options. Ernie’s integration enables the smartphones to assist users with tasks like translation, text summarization, and organization.
The partnership with Baidu highlights Samsung’s commitment to leveraging advanced AI technologies to enhance user experiences. Ernie 4.0, the latest iteration of Baidu’s AI chatbot, was launched in October at the Baidu World conference in Beijing. It is touted as the most powerful version to date, with significant improvements in understanding, generation, reasoning, and memory.
The S24 series aims to deliver a seamless and innovative user experience by integrating Ernie’s capabilities. Real-time call translation is a notable feature that enhances communication for users who speak different languages. Additionally, the “circle to search” feature, typically handled by Google in other markets, allows users to easily search for items by highlighting or circling them on the screen.
The integration of Ernie into the S24 series aligns with Samsung’s broader strategy to provide cutting-edge technology and features to its customers. The advancements in AI, as demonstrated by Ernie, play a crucial role in differentiating the S24 series in the competitive smartphone market.
Ernie’s capabilities go beyond translation and include text summarization, allowing users to quickly grasp the essence of lengthy texts. This feature can be particularly useful for users dealing with large volumes of information, such as news articles or research documents. The ability to organize information efficiently contributes to an enhanced user experience.
Baidu’s CEO, Robin Li, highlighted the significant improvements in Ernie 4.0, emphasizing its core capabilities in understanding, generation, reasoning, and memory. These capabilities form the foundation of AI-native applications, providing unlimited opportunities for new innovations. The collaboration between Samsung and Baidu signifies a strategic alignment to offer users a sophisticated and AI-driven smartphone experience.
As technology continues to advance, the integration of AI into smartphones becomes a key differentiator for manufacturers. Samsung’s decision to incorporate Baidu’s advanced chatbot technology reflects a broader industry trend where AI plays a central role in shaping the future of smartphones. The competition in the smartphone market is fierce, and companies are increasingly looking to AI to provide unique features and functionalities that go beyond traditional specifications.
In conclusion, Samsung’s integration of Baidu’s Ernie into the S24 smartphone series represents a significant step in enhancing user experiences through advanced AI capabilities. The collaboration underscores the growing importance of AI in the evolution of smartphones, with features like real-time translation and text summarization contributing to a more intelligent and user-friendly device. As technology continues to progress, such partnerships highlight the commitment of major tech players to deliver innovative solutions to users worldwide.
