During the Oscars, Ellen DeGeneres got a bunch of celebrities together for a selfie-style photo that she tweeted. The photo went on to be the most reteweeted photo of all time.
That photo, it turns out, was a bit of a PR stunt by Samsung. Samsung sponsored the Oscars, and as part of the sponsorship, it wanted its phones featured during the show. DeGeneres wanted to take selfies, so Samsung said she had to use a Galaxy Note III. It even trained her on how to do it.
The buzz for Samsung worked. It got its phones in front of a big audience, and with DeGeneres’s tweet getting reteweeted like crazy, the message spread.
Now, it looks like Apple wants in on the same level of buzz.
Dwight Silverman of the Huston Chronicle tweeted a job listing from Apple for a Buzz Marketing Manager.
