Here’s the interview snippet from the interaction with Dr. Ashish Agarwal, Co-Founder & CTO, Weather Risk Management Services (WRMS).
Saumya: What are the USPs of SecuTrak? How is it different from other logistic management solutions?
Ashish: SecuTrak is a complete logistics management solution revolutionizing industries like Agriculture, Dairy, Fleet, Courier, Cargo, Railways & SMEs. A product of Ingen Technologies Private Limited, SecuTrak comes with a plethora of smart features and offers GPS-based live tracking solutions to make logistics management easy, safe, economical and hassle-free, such as live tracking of vehicles, timely alerts and reminders, distance travel halt reports, en-route weather alerts, one click marine insurance, remote ignition on/off, and document wallets for the driver and vehicle.
Saumya: Why is the eCommerce supply chain experiencing a rise in microwave housing?
Ashish: Customers want their purchases the same day or the day after, so the gap between them and the product will continue to reduce. This means that, in contrast to traditional fulfilment hubs on the fringes of cities, fulfilment centres must be located in metropolitan demand centres, which are premium real estate. The micro warehousing model has existed for a while. Major eCommerce economies like the US and China have already embraced it, where same-day delivery is now the standard rather than a point of differentiation.
Traditional supply chains were created to be as cost-effective as possible, with distribution being concentrated through a single large-format fulfilment centre to benefit from economies of scale. However, this strategy sacrifices speed because fulfilment is centralized while demand is scattered.
Micro warehousing can enable same-day and next-day delivery options, which are becoming essential for retailers who want to, keep up with the most disruptive competitors. It aims to combine the velocity of localized, in-store pickups with the efficiency offered by huge automated warehouses. As a result, micro-warehousing is now one of the finest ways for small businesses to compete with industry giants without having to spend a fortune. Additionally, in a fast-paced eCommerce supply chain environment, automation of logistics through digital warehouse design and predictive exception management can help to increase efficiency. These advantages trickle down to the customers in the form of improved product availability and quicker, more precise deliveries. Leading companies in the sector are now utilizing AI-powered algorithms to forecast sales of particular products in specific urban regions and then stock the anticipated quantity of inventory in nearby micro fulfilment centres.
Saumya: What are your thoughts on the rise of modern commerce platforms in India, and how is SecuTrak acting as an enabling logistics layer?
Ashish: Rise of modern eCommerce platforms in India are demanding advanced supply chains which are built for speed and follow the path of distributed fulfilment to get closer to customers. It starts with data identifying the right network design, and smart inventory placement decisions in that network. As the fulfilment will continue to get distributed as a long-term trend, the size of warehouse will also go smaller as a key outcome.
SecuTrak is serving as an enabling logistic layer by providing GPS-based live tracking solutions and a host of intelligent features that make logistics management simple, secure, and hassle-free. These features include live vehicle tracking, timely alerts and reminders, distance travel halt reports, En-route weather alerts, one click marine insurance, remote ignition on/off, and document wallets for both the driver and the vehicle. SecuTrak can empower eCommerce supply chain at each step:
- Optimized Route Planning: It provides real time trip creation & route optimization through geo fencing, determines the quickest & most cost-efficient route and offers the best approach (access) to a stop on the route
- Digital Vehicle Assigning: It facilitates digital assigning of vehicles, loaders & drivers as per rating, cost & availability, digital storage of vehicle/ driver documents and vehicle maintenance alerts like insurance/ permit/fitness certificate.
- Digital Trip Invoice Creation: The generation of digital trip-wise invoices enables simple payments and report-based invoices to prevent disputes and maintain transparency.
- Real-time Vehicle Monitoring: It provides end-to-end GPS tracking of vehicle; alerts for route deviation, stoppages, over-speeding, weather, etc. and SIM tracking backup for enhanced traceability.
- Visibility on Reverse Logistics: There is a digital entry of return shipment along with the reason of return and condition of returned shipment.
- Secure & Fast Shipment delivery: SecuTrak offers temper proof smart e-lock for live monitoring and prevention of theft & pilferage; Low cost, instant motor & marine insurance and assistance during hijack, recovery and claim settlement.
Saumya: Please throw light on the top clients and markets of SecuTrak
Ashish: SecuTrak caters to a wide range of industries, including fleet, dairy, cargo & courier, SMEs, agriculture, and railway. Some of our esteemed clients include UltraTech, VICAT, Blue Dart, Mother dairy, Namaste India, Modi Dairy, Saahaj, Baani, Paayas, RSPL, Hindalco, Godfrey Phillips India, etc.
Saumya: What are the key focuses for SecuTrak for the coming 2-3 years?
Ashish: We are focusing on catering to diverse industries to streamline their complex supply chains and drive faster growth and greater productivity. With SecuTrak our aim is to bring blockchain traceability with optimized route planning, end-to-end route visibility, secure shipping, improved operational efficiencies and better customer service.
