Aimed to emulate offline kirana store experience with khata construct online to enhance user experience for millions of customers across the country
Consumers to get the convenience of an online khata along with instant checkout and 10-minute deliveries
Offers the advantage of clearing bills for all fortnightly grocery purchases at once
Simpl, India’s foremost Checkout Network, today announced its aim to increase its checkouts on Zepto, India’s fastest-growing e-grocery service, to 100 million by 2026, through the integration of its industry-first Instant Checkout on Zepto Pass to enhance experience for millions of customers across the country.
This combination of an online kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along with rewards, making it a win-win for millions of consumers across the country. This initiative is built on the premise of an offline kirana store experience for consumers where they can access their needs seamlessly and clear all their bills at once. This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.
Commenting on the expansion of the partnership, Nitya Sharma, Founder and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once. As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold”.
Simpl partnered with Zepto in January 2022 and has witnessed over 13 million checkouts till date with a higher-than-average industry retention rate. The platform also saw the highest-ever single transaction for quick delivery of nearly Rs 18,566 through Simpl’s Instant Checkout on Zepto in 2023. Interestingly, a user made 141 transactions with Simpl on Zepto in the month of November 2023 to the tune of Rs 1.38 lakh. These have been the outcome of a greater collaboration with Zepto in enhancing the integration, retaining the customers.
Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said ‘We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience”. Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve over 2 million user base in just a fortnight of its rollout.
Quick commerce has been one of the fastest-growing categories for Simpl, witnessing an increase of nearly 50% year-on-year in transactions and 25% growth in average order value over in Feb 2024 vs 2023, in a testament to the growing adoption of its instant checkout by customers, thereby contributing to the industry’s growth. According to Redseer, India’s q-commerce market is all set to grow with a 10-15X increase by 2025, reaching a market size of close to $5.5 Billion, leading other markets in terms of q-commerce adoption. providing a hassle-free checkout option will further add to the convenience and enhance the overall customer experience.
